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  • Chinese Business Management Pattern
    DU Yu-hua, CUI Bing, CHEN Liang
    Journal of Management Case Studies. 2025, 18(4): 447-460.
    China Unicom’s mixed ownership reform is a landmark event in the reform of state-owned enterprises, and its experience provides important references for other similar enterprises. This study applies the synergetic phase transition theory to analyze the case of China Unicom’s mixed ownership reform. The results show that: First, the improvement in corporate performance after China Unicom’s reform is not significant, rooted in the fact that the environmental parameters determining the phase transition of the enterprise system have not changed, specifically, the three corporate power entities (shareholders’ assembly, board of directors, and management) have been consistently controlled by state-owned shareholders before and after the reform. Second, state-owned shareholders must cede control of at least one of the above three power entities to private strategic investors during the mixed ownership reform to achieve the expected reform goals. Based on the reform experience of China Unicom and integrating the classified reform approach for state-owned enterprises, as well as the industry characteristics and comparative advantages of private strategic investors, this paper constructs three corporate power allocation models for state-owned enterprise mixed ownership reform: management rights controlled by private shareholders, management and board of directors controlled by private shareholders, and complete privatization. These models aim to provide theoretical references and practical patterns for deepening state-owned enterprise mixed ownership reform.
  • Strategy and Organization
    SONG Dan-xia, SHI Ran
    Journal of Management Case Studies. 2025, 18(4): 461-477.
    In the context of the digital economy with increasingly prominent VUCA characteristics, the uncertainty of the market is increasing, and digital resilience is becoming the key for enterprises to cope with changes and achieve growth. Based on the logic of “cognition — action — ability”, the paper uses Yishang Home as a case to analyze the cultivation process of digital resilience of enterprises in dynamic environments. The study finds that: First, managers’ cognition and interpretation of the dynamic environment are the intrinsic driving force and a starting point for enterprises to build digital resilience, which has experienced the continuous iteration of cognitions in digital demand exploration, digital technology-enabling, and digital eco-innovation. Second, the organization adopts the actions of resource patchwork, resource choreography, and resource concertation matching with the management cognition to build the enterprise’s digital capability, and realizes the progression of capacities in digital opportunity perception, grasping and innovation, which are providing a strong support for enterprises to successfully shape digital resilience. Third, resource actions and digital capability construction are the key links and realization paths for enterprises to shape digital resilience, and promote digital resilience to go through the iteration of “activation — formation — enhancement”. The research results provide theoretical support and practical reference for enterprises to build digital resilience and maintain competitive advantages relying on management cognition in dynamic environments.
  • Finance and Accounting
    WEI Cheng-long, YUAN Ming-shuo
    Journal of Management Case Studies. 2025, 18(4): 535-546.
    Insider trading and market manipulation by institutional investors are persistent criminal behaviors in the Chinese securities market. On the basis of institutional anomie theory and situational action theory, we construct a cross-level analysis framework of institutions, situations and actions to analyze the formation mechanism of these criminal behaviors through multiple case studies. Research finds that: Institutional anomie at the macro-level, encompassing cultural, economic, and political factors, leads to meso-level criminal propensity and setting inducements. Exposure to such situations arouses criminal motivation and influences institutional investors’ perception-choice process at the micro-level. When the benefits outweigh the costs, institutional investors are likely to commit crimes due to low moral constraints and inadequate deterrence, eventually developing a criminal habit. The regulation of institutional investors’ insider trading and market manipulation should focus on correcting institutional anomie in the long term, eliminating the causality of the setting in the medium term, and strengthening deterrence in the short term to prevent the formation of criminal behaviors.
  • Strategy and Organization
    TIAN Xue-ying, WANG Yi-ying, JIA Yi-bo, CAO Jie
    Journal of Management Case Studies. 2025, 18(4): 478-491.
    Organizational resilience is the core ability of social enterprises to maintain survival, achieve development and cope with crises in the context of VUCA (Volatility, Uncertainty, Complexity, Ambiguity). How to enhance the organizational resilience of social enterprises through the collaboration of multiple elements, and the complex influence effects and path mechanisms, have not yet formed a systematic interpretation. The fuzzy set qualitative comparative analysis (fsQCA) is used to test the configuration effect of the seven prerequisites of individual, organizational and environmental dimensions on the organizational resilience of social enterprises. The study finds that: First, the organizational resilience of social enterprises is the synergy and coupling of multiple factors. Second, a single factor is not a necessary condition for building organizational resilience. Third, there are three configurations that produce high organizational resilience and six configurations that produce non-high organizational resilience, which can be summarized into four paths. There is a causal asymmetric relationship between the two types of organizational resilience configuration paths. Fourth, legitimacy, entrepreneurial attention allocation and resource bricolage play an important role in driving the high organizational resilience of social enterprises. In addition, social enterprises lacking a policy support can obtain higher organizational resilience through other conditions. The research results expand the multi-dimensional analysis framework of organizational resilience theory and provide practical guidance for the stable development and continuous value creation of social enterprises.
  • Public Administration
    ZHAO Shu-song , MEI Yuan-yuan , CHEN Zhen-feng , SHE Xiao-jun
    Journal of Management Case Studies. 2025, 18(5): 583-596.
    Although the application of digital technology in social governance is gradually deepening, there is still room for research on how to achieve its effective integration with grassroots social governance. Based on the dynamic capability theory, this study adopts a single-case research method to conduct an in-depth analysis of the key processes and strategic choices in the digital transformation of social governance in Qingyuan County, Zhejiang Province. It is found that: First, the digital transformation of grassroots social governance has gone through three stages, namely exploration, deepening and empowerment, while each stage presents different path strategies and dynamic capabilities. Second, the realization of digital transformation of grassroots social governance is a spiral dynamic co-evolutionary process. The process demonstrates that under the background of internal and external environmental changes, grassroots governments make use of digital dynamic capabilities to carry out digitally oriented integration and restructuring of organizational resources. The research results clarified the key processes and action strategies of digital transformation in grassroots social governance. From the perspective of dynamic capabilities, the research reveals the key elements and their implementation mechanisms in the digital transformation of grassroots social governance, providing strong theoretical support and practical reference for the continuous promotion of digital transformation in grassroots social governance.
  • Information System
    SHU Bo, SU Fang, SUN Yan-hua
    Journal of Management Case Studies. 2025, 18(4): 521-534.
    In order to cope with the dual pressure of resources and time brought by the VUCA environment, organizations usually use big data analysis and intuitive analysis to make fast and high-quality decisions, but how to coordinate the use of the analyses for organizational decision-making has become an urgent issue in the academic community. Based on the dual processing theory, this paper selects two typical e-commerce companies as case study objects. Research finds that: The dynamic matching of “processing decision” generated by big data analysis and “explorating decision” generated by intuitive analysis affects organizational decision-making. When the matching results of “processing decision” and “explorating decision” support each other, the decision-maker subjectively evaluates the feasibility of the scheme through the “coordination strategy” and carries out replicable behaviors; when the matching results of “processing decision” and “explorating decision” cannot support each other, the decision-maker objectively evaluates the effectiveness of the scheme through the “filling strategy” and carries out exploratory behaviors; when the two contradict each other, the organization chooses to give up the decision. This study explores the dynamic coordination mechanism of big data and intuitive analyses for organizational decision-making, expands the application scenarios and boundaries of the dual processing theory, and has enlightening and guiding significance for decision-makers to make organizational decisions.
  • Marketing and Service
    YUWEN Hui , CHEN Jin-yu , LI Yan-zu , MA Xiang-yang , YIN Hong-chun
    Journal of Management Case Studies. 2025, 18(5): 678-691.
    In the face of new technologies and markets, the core of enhancing the value of time-honored brands is brand inheritance and innovation, but related dynamic analysis is insufficient. From the perspective of brand authenticity, LAOMEIHUA is selected as the case study object, and the dynamic evolution mechanism of brand authenticity management, the evolution process and internal mechanism of inheritance and innovation of time-honored brands are explored through vertical deconstruction of the development process at different stages. The research findings are as follows: (1) the inheritance and innovation mechanism of time-honored brands is a process in which brand authenticity management is carried out under different driving factors and the result of inheritance and innovation is formed. (2) under different driving factors, brand authenticity management is reflected in three dimensions, namely, objective reality, constructive reality and self-reality. (3) brand authenticity management promotes brand inheritance and innovation, which is reflected in the realization of brand inheritance through objective reality. Brand innovation is realized by constructing reality and self-reality. This study expands the context of the research on the inheritance and innovation of time-honored brands, and can provide theoretical inspiration and case reference for enterprises to carry out brand inheritance and innovation. 
  • Marketing and Service
    DENG Wei-sheng, LIN Ke-biao, CHANG Yu
    Journal of Management Case Studies. 2025, 18(4): 492-505.
    In the context of profound changes in the global landscape, instability and uncertainty are prominent, and brand breakthroughs under industry trust crises have increasingly become a key issue in urgent need of exploration. Taking the “melamine incident” as the background, based on the brand development history of Feihe Dairy from 2008 to 2025, this study systematically combs through relevant theoretical knowledge of brand management, adopts a longitudinal single-case study method, and analyzes the brand breakthrough paths and their internal mechanisms in the context of industry trust crisis, as well as the logic of brand equity improvement. The study finds that: First, the key links in the brand breakthrough paths in the context of industry trust crisis lie in crisis situation communication, brand trust reconstruction, and brand equity improvement. Among them, brand trust reconstruction can be refined into quality trust construction, value trust reconstruction, and relationship trust enhancement. Second, the underlying logic of brand breakthrough in the context of industry trust crisis is manifested as the brand equity improvement in the three stages of “segmentation — leveraging — strengthening”, and follows the path of “quality barrier perception — brand reputation enhancement — brand loyalty enhancement”. Third, crisis situation communication covers three progressive levels: crisis response, crisis compliance, and crisis adaptation. The research findings can not only fill the research gap regarding brand breakthrough in the context of industry trust crisis and supplement theories such as situational crisis communication and brand trust, but also provide inspiration for brand equity improvement in the context of industry trust crisis.
  • Innovation and Entrepreneurship
    JIANG Zhong-hui, WANG Ya-nan, LUO Jun-mei, MENG Chao-yue
    Journal of Management Case Studies. 2025, 18(4): 561-573.
    The rapid development of science and technology and socio-economic issues have given rise to a series of social problems. More and more large companies are carrying out social entrepreneurship, which has become an innovative model for them to fulfill their social responsibilities and solve social problems. However, in a market environment full of uncertainty, the theoretical community has not yet provided in-depth and comprehensive answers to the question of how corporate social entrepreneurship can effectively create dual social and economic values and achieve a sustainable growth, especially how to build and maintain sustained competitive advantages. Taking Haier’s corporate social entrepreneurship in smart elderly care as an example, this study investigates the impact mechanism of technologies for good on the competitive advantage of corporate social entrepreneurship. The research results indicate that: The process of corporate social entrepreneurship is dynamic and complex, requiring phased and focused completion. In the different stages of corporate social entrepreneurship, technologies for good can be divided into three different levels of technological concept goodness, technological synergy goodness, and technological ecology goodness. The technological goodness of enterprises at different levels promotes the evolution of resource allocation, thereby promotes the transformation of the competitive advantage of corporate social entrepreneurship from innovation advantage, social value creation advantage to sustainable development advantage. The research conclusion can enrich and expand the literatures related to the improvement of enterprise technology for good, resource allocation, and corporate social entrepreneurship, providing a guidance and reference for the development of corporate social entrepreneurship.
  • Marketing and Service
    BAI Ou , OU Yi-tong
    Journal of Management Case Studies. 2025, 18(5): 660-677.
    Service digitization is regarded as the source of future competitiveness of firms in convention and exhibition industry. The digital transformation has profoundly changed the value creation process of such firms. It requires them to rebuild the new cooperation relationship which meets the digital demand of services. Existing digitalization research has focused on internal digital transformation and organizational changes within enterprises, while there has been relatively little discussion on how external cooperative relationships of enterprises adapt to digital transformation. The relationship view provides theoretical insight for exploring the restructure of cooperative relationship in the context of service digitization, but it is necessary to further investigate the evolution of its constructs and underlying mechanisms in the context of service digitization. Based on the service digitalization transformation projects of six convention and exhibition firms, this study employs a multiple case study method, shifting the analytical focus of digitalization from internal enterprise transformation to the restructuring of dyadic cooperative relationships. Taking dyadic relationships as the unit of analysis, it identifies four dimensions of relationship restructure, namely, complementary digital capability, relationship-specific digital assets, digital enabling knowledge sharing, and partnership governance. On the basis of this, the paper establishes a framework of cooperation relationship restructure evolution, and explains how the four dimensions evolve in three different stages of foundation, transition and maturity. The research findings extend the theoretical boundary of the relational view to the new organizational context of service digitization, expand the emerging research on service digitization and the dynamic research on the relational view, and offer insights for convention and exhibition firms to carry out relationship restructure in the context of service digitization.
  • Strategy and Organization
    TANG Rui , HUA Feng-tao , WANG Shi-ze , CHEN Shan-shan , LIN Chun-pei
    Journal of Management Case Studies. 2025, 18(5): 630-643.
    Under the “new normal” where the characteristics of environmental uncertainty are becoming more and more obvious, effective linkage and collaboration of resources become the way to build digital capabilities of enterprises to cope with the crisis. This paper explores the paths and mechanisms of building digital capabilities for enterprises in the context of environmental uncertainty based on the case of Three Squirrels. This research finds that: (1) the uncertain factors of the new retail enterprise’s stage environment and the resource arrangement process have resulted in three different models for the construction of digital capabilities, namely, single-point, integration-pioneering and ecological interconnection. (2) the digital capability development of new retail enterprises by resource arrangement can mainly experience five paths and presents a dynamic evolution and upgrading trend. (3) the dynamic action process of resource arrangement on different digital capability building modes can be divided into three stages, and there are significant differences in the leading logic, resource arrangement mode and action mechanism of different stages. This research can enrich the related research on resource arrangement and digital capability building under the theme of enterprise digital transformation, and further supplement the theoretical model of resource arrangement.
  • Case Teaching Research
    LU Bo, WANG Dian
    Journal of Management Case Studies. 2025, 18(4): 574-582.
    In response to the problems such as the disconnection between theory and practice, insufficient multi-party collaboration, and information asymmetry between industry and education in the process of logistics management case teaching, this study elaborates on the collaborative innovation theory of the “government, industry, academia, research and application” deeply integrated in the case teaching method, and refines the multi-dimensional interactive teaching method in question. Through four dimensions of case development, teaching interaction, practical verification, and feedback optimization, a comprehensive capacity building system is constructed to cultivate compound talents that not only meet the needs of the times but also adapt to the development trends of the industry. The research shows that: The case teaching model based on the five-dimensional dynamic case library of “government, industry, academia, research and application”, the integrated ecological classroom of “theory-technology-ethics”, the “chain of industry-innovation-education” connected practical platform, and the “demand- supply-feedback” iterative improvement mechanism, can effectively promote the deep integration and innovation of the five dimensions mentioned above, and further enhance the cultivation of students’ core professional abilities and comprehensive qualities in logistics.
  • Marketing and Service
    LI Chun-qing, ZHANG Jin-hui
    Journal of Management Case Studies. 2025, 18(4): 506-520.
    The customer experience in the context of emerging technologies is complex and dynamic, involving multi-stage interactions among various actors in the service ecosystem. Based on the emergence theory framework, and a longitudinal single-case study of Datang Everbright City, this article systematically and dynamically explores customer experience and its management with the underlying logic of “actor subjects — actor interaction — customer experience — customer experience management.” The research finds that: First, driven sequentially by national policies, industry demands, industrial environment, and digital technology, Datang Everbright City has gone through four development stages — gestation, evolution, growth, and maturity. Actor interactions continue to emerge as the stages progress, demonstrating four layers — temporary, regular, reactive, and reflective, with these four layers further deepening the interactive process. Second, customer experience emerges naturally with the deepening of actor interactions, encompassing four dimensions — hedonic, pragmatic, enabling, and spiritual experiences. Third, customer experience management evolves dynamically with the increasing depth of customer experience needs, manifested as four experience management strategies — independent, sequential, cross-cutting, and network-based. The research results can guide enterprises to formulate targeted customer experience management strategies and provide decision-making references for service industry managers.
  • Finance and Accounting
    QIN Shuai, CHEN Yu-jing, TAN Jin-song
    Journal of Management Case Studies. 2026, 19(1): 118-133. https://doi.org/10.7511/JMCS20260109
    How digitalization promotes the improvement of enterprise accounting information quality has drawn attention from both the academic and industrial circles, but the internal driving mechanism at the micro level has yet to be clarified. Based on the theory of resource orchestration, this paper conducts an in-depth study on the stage-specific characteristics and internal mechanisms of the accounting information quality improvement in manufacturing enterprises driven by digitalization. In light of the intelligent manufacturing transformation of Midea Group since 2012 and with a longitudinal single-case study method, we discover that: (1) the digital transformation of manufacturing enterprises is manifested as a resource orchestration process involving the construction, bundling and leveraging of digital resources; (2) at different stages of digital transformation, digitalization has effectively enhanced the quality of accounting information for enterprises; (3) the intrinsic mechanism by which the digital transformation of manufacturing enterprises enhances the quality of accounting information lies in strengthening the internal control level of the enterprises and improving their various key capabilities. The resource orchestration actions driven by digital transformation are the key processes for converting digital advantages into the accounting information quality. This paper discovers the evolution laws of digital transformation in manufacturing enterprises, reveals the internal mechanism by which digitalization promotes the improvement of accounting information quality in manufacturing enterprises, expands the application scenarios of resource orchestration theory, and can provide a reference for the intelligent upgrade of manufacturing enterprises in the digital economy era.
  • Innovation and Entrepreneurship
    LI Shu-wen, ZHAO Xiao-di, CUI Miao, YAO Zhu
    Journal of Management Case Studies. 2025, 18(4): 547-560.
    In order to promote China’s modernization development, enterprises are required to incorporate green development into their innovation missions, committing themselves to the research and development of green innovative products and the establishment of a comprehensive green innovation system, in which social enterprises play a pivotal role. However, existing research on breakthrough innovation has primarily focused on heavy industry and technology-driven enterprises, neglecting social enterprises with more pronounced mission-driven characteristics. This paper employs an exploratory case analysis method to investigate the decision-making process through which innovation missions drive social enterprises to achieve green breakthrough innovation. The study finds that: First, the mission-driven green breakthrough innovation in social enterprises is a dynamic process where enterprises act based on different decision-making logics and sequentially achieve modular, sectorial and ecological breakthroughs. Second, as the innovation mission evolves from green energy saving, green cleanliness, to green safety, the effectiveness of enterprise decision-making demonstrates a “top-down” logic from integrating existing resources, improving the innovation system, to activating internal entities, while the causes follow a “bottom-up” logic from highlighting service characteristics, institutionalizing green concepts, to connecting external entities, with the relationship between the two decision-making logics presenting a dynamic evolution of “preparation-embedding-complementing”. Third, as the stages progress, the innovation legitimacy of enterprises shifts from modular breakthroughs to sectoral breakthroughs and then to ecological breakthroughs, integrating into an innovation ecology. This research provides theoretical insights into how social enterprises can achieve green breakthrough innovation.
  • Strategy and Organization
    MA Ling , LI Yu , ZHAO Shu-ming , WANG Yi-bin
    Journal of Management Case Studies. 2025, 18(5): 612-629.
    The green innovation behavior of employees is crucial for green innovation and low-carbon transformation of a business. How companies drive employees to carry out green innovation practices in the process of pursuing environmental strategies is an urgent issue that needs to be addressed. This article takes two typical manufacturing enterprises, Liby and Tasly, as research objects, and explores the corporate environmental strategy and the structural dimensions of employees’ green innovation behaviors. At the same time, based on organizational identity theory, the driving mechanism of employees’ green innovation behavior under the corporate environmental strategy is revealed. The results show that: Firstly, corporate environmental strategy can be divided into four dimensions, namely, making environmental protection planning, practicing environmental protection concept, strengthening environmental management and carrying out environmental assessment. The four-dimensional structure of employees’ green innovation behaviors includes innovations in low-carbon technology, energy-saving processes, environmental management and smart services. Secondly, corporate environmental strategy is an important driving factor for employees’ green innovation behaviors, and the impact of different dimensions in corporate environmental strategies on employees’ green innovation behaviors varies. Thirdly, employee green organizational identity plays a mediating role between corporate environmental strategy and employees’ green innovation behavior, while environmentally specific transformational leadership can strengthen the effect of corporate environmental strategy on employees’ green organizational identity. The findings enrich the research on corporate environmental strategy, employees’ green innovation behavior, green organizational identity, and environmentally specific transformational leadership, providing a reference for the related theory and practice in Chinese context. 
  • Finance and Accounting
    YE Qian-lin, WANG Chang, CHEN Zhi-hao, LI Jia-qian
    Journal of Management Case Studies. 2026, 19(2): 342-356. https://doi.org/10.7511/JMCS20260212
    The integration of business and finance is an important way to promote the lean management of traditional printing enterprises, break organizational barriers, optimize resource allocation, and recreate enterprise values. New printing industry models based on digital and intelligent technologies are accelerating industrial transformation and bringing significant opportunities for the industry to achieve comprehensive integration of business and finance, empowerment and upgrading. Based on the grounded theory for the localized process, focusing on the key paths and mechanisms of digital intelligence empowered business and finance integration, a longitudinal single-case study of the benchmark enterprise Guangdong Xingyi was conducted to construct a theoretical model of pressure driven - capability foundation - mechanism operation - value creation. The research shows: (1) market pressure, policy guidance and technological change constitute the core driving force for the transformation and upgrading of traditional printing enterprises. (2) enterprises need to strengthen basic construction such as organizational construction, technological investment and talent incubation, and transform internal conditions into transformational momentum. (3) through the three-way collaboration of “reconstructing organizational rules to break departmental barriers, upgrading the financial ecosystem to cultivate digital and intelligent capabilities and connecting platforms to deepen the data link”, the process of digital and intelligent empowerment of business and finance integration in traditional printing enterprises can be promoted. (4) under the drive of the collaborative mechanism, the integration of business and finance of traditional printing enterprises will evolve towards interconnection, streamlined operations and ecosystem operations, ultimately reshaping the value chain. The research addresses the impact mechanism of promoting the integration of business and finance in traditional printing enterprises in the digital era, and hopes to provide a theoretical framework and implementation path reference for accelerating the digital transformation of the integration in traditional manufacturing.
  • Innovation and Entrepreneurship
    GUO Liang, PANG Bo, MA Xiao-yuan
    Journal of Management Case Studies. 2026, 19(1): 89-102. https://doi.org/10.7511/JMCS20260107
    The rapid iteration and application of digital technologies have not only had a profound impact on the paradigm of technological innovation, but also provided a window of opportunity and a source of strength for the innovative development of enterprises. This paper uses the programmed rooting theory to conduct a single case study of JD Logistics Enterprise and reveal the processes and mechanisms of digitally empowered technology innovation in the enterprise. The results show that: (1) digitalization empowers the entire process of the enterprise’s technological innovation through data resources and digital technologies. In the different stages of the evolution and advancement of “information technology introduction innovation — digital breakthrough innovation — digital intelligence interactive innovation”, progressive innovation and breakthrough innovation play different roles, and alternately coexist and promote each other to improve the process of enterprise innovation and development. (2) the realization mechanism of digital empowered enterprise technological innovation includes resource integration mechanism, perception mechanism and synergy mechanism. Among them, the resource integration mechanism works on resource allocation and technology accumulation, the perception mechanism is reflected in intelligent perception and core technology breakthroughs, and the synergy mechanism realizes open collaboration and value co-creation. The three mechanisms work together to promote technological change and innovation at different stages of the enterprise’s development, so as to realize the integrated development of the value chain, the supply chain and the innovation chain. This research enriches the application scenarios of digital empowerment theory, expands the boundaries of research on ambidextrous innovation theory, and provides theoretical basis and practical inspiration for the innovative development of enterprises in the digital environment.
  • Strategy and Organization
    DUAN Guang , ZHANG Xiao , WANG Juan-juan
    Journal of Management Case Studies. 2025, 18(5): 597-611.
    Taking Kutesmart as the research object, this study focuses on three stages, namely, personalized customization strategy and weakened bureaucracy structure, C2M strategy and network structure, ecological strategy and ecological structure. From the perspective of technology adoption, it conducts a longitudinal case analysis on the collaborative development process of its strategic renewal and organizational structural change, and extracts the internal mechanism through which strategic renewal affects structural change. The research findings are as follows: Firstly, in the context of digital technology application, organizations meet strategic needs through two paths, organizational structural change and technology adoption. These two paths are connected by norm updating, and the latter has more intuitive functions. With the development of technology, the influence weight of the two paths has changed, and technology adoption has gradually become the main means to meet strategic needs. Secondly, strategic renewal drives structural change through technology adoption. Specifically, the new functions of technical carriers can match strategic needs and support the realization of strategies; the norm updating driven by carrier design will promote the adjustment of organizational structure, and the adjusted organizational structure will generate new structural functions to feed back into strategic realization; the two paths interact and complement each other to jointly meet strategic needs. The research results provide a theoretical basis for organizational management and enterprise digital transformation.
  • Case Teaching Research
    CHEN Guo-min , LV Qin , CHEN Peng-run
    Journal of Management Case Studies. 2025, 18(5): 724-734.
    Education digitization provides new opportunities for upgrading the traditional management case teaching mode and cultivate innovative composite management talents. Traditional management case teaching has long faced challenges such as difficulty in obtaining management case resources, low student participation, fragmented teaching links, and insufficient teachers’ competence in case teaching. This study is based on educational goal classification and situational learning theory, leverages the AI case teaching platform in Guilin University of Aerospace Technology, and draws the inspiration of the case action learning method to reconstructs the “pre-class, in- and post-class” teaching stages under AI empowerment. It distils a double helix teaching model characterized by three “turns”, three “stages”, multiple “links”. Through interviews and coding of 8 management teachers and 35 students, it was found that the double helix management case teaching model has significant effects in achieving teaching goals, improving students’ classroom participation, extending teaching links, and improving teachers’ case teaching abilities. This study can provide new practical paths for innovative management case teaching models and help to cultivate new management talents. 
  • Finance and Accounting
    YU Wei, XI Jia-wei, SUN Jie-yu
    Journal of Management Case Studies. 2025, 18(5): 692-708.
    Non-standard assets have developed rapidly in China, which also brings huge risks. This study compares two cases of HENGFENG BANK and CZBANK to identify the impact of non-standard assets on bank performance and risk, as well as the impact of the 2018 new asset management regulations on bank non-standard asset management. The results show that: The characteristics of non-standard assets, such as long transaction chains and wide coverage, bring serious risks to banks. Defective corporate governance or internal control may enhance the negative effects. Although non-standard assets of banks may increase banks’ accounting profit in the short term, they may increase bank risk and have negative effects on the stability of bank performance. The new asset management regulations not only reduce the size of non-standard assets and bank risks, but also expose certain high proportions of bank risks associated with non-standard assets. 
  • Chinese Business Management Pattern
    JIAN Guan-qun, LIU Xin-yu
    Journal of Management Case Studies. 2026, 19(1): 34-48. https://doi.org/10.7511/JMCS20260103
    SRDI enterprises are a core underpinning for advancing China’s high-quality economic development, enhancing the resilience of industrial and supply chains, and accelerating the formation of new productive forces. The urgent issue that needs to be addressed is how to cultivate and enhance their growth resilience. By constructing a research framework based on TOE theory and conducting a comparative analysis of dual case studies, this research explores adaptive pathways for the resilient growth of SRDI enterprises. Findings reveal that for SMEs engaged in component R&D under non-self-reliant models, individual enterprises struggle to complete the entire operational cycle from R&D to sales. Multi-stakeholder collaboration emerges as an effective growth pathway, aligning with the constellation network development model. Their growth trajectory exhibits characteristics of “exploratory innovation” “iterative optimisation and collaborative development” and “shaping leadership”. For SMEs operating under a self-reliant model that integrate R&D, production, and finished product sales, growth is directed by leaders through top-down divergent thinking. Adapting to a spider-web cultivation development model path involves integrating technological, product, and market elements to break monopolies, expand potential market space, and achieve value extension and diffusion-driven growth. Their development process exhibits characteristics of “developmental innovation” “balanced development” and “strategic new business models”. By clarifying and categorising the numerous factors influencing the cultivation and development of SRDI enterprises, this approach broadens the pathways for nurturing such enterprises and provides valuable insights for the development of SMEs.
  • Information System
    DU Peng-cheng , DING Ling-ling , NI Qing , ZHU Yong-nuo
    Journal of Management Case Studies. 2025, 18(5): 709-722.
    Taking Gujing Group as the research object, the study explores the mechanism of enhancing digital intelligence immunity by manufacturing enterprises in crisis situations. It is found that: (1) the digital intelligence immunity of enterprises can be divided into the abilities to identify digital dissimilarity, tolerate digital immunity, and optimize and upgrade digital intelligence where the digital intelligence technology empowers the enhancement of digital intelligence immunity of organizations through the process of “digital intelligence analysis, digital intelligence connection, and digital intelligence aggregation”. (2) in the pre-crisis period, the digital intelligence analysis empowers the organization surveillance through “data standard establishment — data quantitative tracking — key information mining”, thus enhancing the ability of numerical intelligence to identify dissidents. (3) in the mid-crisis period, numerical intelligence connection empowers organizations to defend through “hierarchical departmental bridging — resource synergy and sharing — business channel expansion”, thus enhancing numerical intelligence. (4) in the late period of crisis, numerical intelligence convergence empowers organizational learning and memory through “data integration and consolidation — resource convergence and energy storage — strategy updating and improvement”, thus enhance the ability of numerical intelligence transformation and updating, and promote the organization to realize the dynamic upgrading of numerical intelligence immunity. 
  • Innovation and Entrepreneurship
    ZHANG Yong-yun , GUO Peng-li , ZHANG Sheng-tai , ZHOU Ya-xian
    Journal of Management Case Studies. 2025, 18(5): 644-659.
    Enterprises experience a recurring cycle of growth, maturity, and decline in their development. In the VUCA era, decline has become a normal challenge in business operations. Therefore, it is of great importance to explore how declining enterprises can enhance their knowledge management capabilities through failure learning and thereby achieve business model innovation. Adopting an exploratory multi-case study, based on cognitive behavior theory, and according to the analysis logic of “cognition — behavior — performance”, this paper explores the process mechanism of business model innovation through failure learning and knowledge management in declining enterprises, and compares the differences between efficiency-centered and novelty-centered business model innovations in this process. The study found that declining enterprises which can break the cognitive limitations to achieve business model innovation benefit from the mechanism of failure learning. Differences in knowledge management decision-making affect the formation of different types of business model innovations. Declining enterprises can effectively promote efficiency-centered and novelty-centered business model innovations by conducting knowledge management activities that integrate failure learning with their resource strengths and development objectives. The study provides a theoretical reference for declining enterprises to realize business model innovation by using failure learning and knowledge management from the perspective of cognitive behaviors. 
  • Case Teaching Research
    WU Yang, WANG Xiao-hui
    Journal of Management Case Studies. 2026, 19(1): 163-174. https://doi.org/10.7511/JMCS20260112
    In the digital and intelligent era, massive information technologies and intelligent platforms have been deeply integrated intoteaching scenarios, bringing development opportunities to the teaching of ideological and political courses in universities, while also bringing a series of practical challenges. Based on constructivist learning theory and focusing on different university cases, this study uses a qualitative research method and conducts an in-depth analysis of the effectiveness of the integration between information technology and the teaching of ideological and political courses. The results show that the identified four main categories of the creation of teaching environment field, curriculum teaching practices,the development of online course resources,and teachers’competence improvement constitute the driving forces that drive students’motivation to learn ideological and political courses, as well as improve the “three in one” educational effect. A model of “internal and external driving forces — learning motivation — educational effect”was constructed. The feasibility of the model was verified through a gray correlation analysis, and a five-point scale was used to conduct survey measurement and systematically analyze the problems existing in the current information-based teaching mode of ideological and political courses. Accordingly, effective suggestions are proposed from different levels. The research results provide necessary academic support for promoting the comprehensive improvement of the educational quality of ideological and political courses in universities.
  • Finance and Accounting
    ZHANG Hui-yi, CHANG Zhuo-heng
    Journal of Management Case Studies. 2026, 19(1): 134-148. https://doi.org/10.7511/JMCS20260110
    Equity pledge provides a fast financing channel for listed companies. However, some enterprises conduct excessive earnings management while carrying out equity pledge, which conceals complex motives and potential risks, and requires in-depth analysis. Taking Senyuan Electric as an example, this paper deeply analyzes the motives of its controlling shareholder’s high proportion of equity pledge and conducts a comprehensive analysis of debt repayment, operation, profit and growth capabilities, and the economic consequences brought by excessive earnings management. The research finds that Senyuan Electric has concealed a series of economic consequences brought by high proportion of equity pledge through earnings management, and excessive earnings management has not truly enhanced the company’s long-term development capabilities, but the company’s financial situation has deteriorated instead. In recent years, Senyuan Electric has begun to show positive signs of recovery in finance by optimizing business structure, reducing long-term project investment, and adjusting equity structure and introducing state-owned capital. This study has guiding significance for the practice of equity pledge and earnings management in listed companies and their controlling shareholders in China.
  • Chinese Business Management Pattern
    HUANG Qi-qing, ZHAO Hui-fang
    Journal of Management Case Studies. 2026, 19(1): 1-14. https://doi.org/10.7511/JMCS20260101
    Taking NJTC as the research object, the study explores the dynamic evolution of policy-induced burdens and financial distress. The results show that: First, excessive policy-induced burden will distort enterprises’ financial behaviors, leading to over-investment and over-indebtedness, and ultimately resulting in financial distress. Second, the government will provide support for enterprises that fall into financial distress due to undertaking policy-induced burdens. Third, the complete reversal of enterprises’ financial distress depends on the mitigation of policy-induced burden. The research results reveal the hidden political factors behind the formation and reversal of enterprises’ financial distress, which not only helps to deepen the understanding of the government-enterprise interaction relationship in the context of transitional economy, but also provides pragmatic insights for practical engagement between enterprises and the government.
  • Finance and Accounting
    XI Qun, HUANG Zhi-zhong
    Journal of Management Case Studies. 2026, 19(2): 328-341. https://doi.org/10.7511/JMCS20260211
    This paper provides a comprehensive review of the existing literature on employee stock ownership plans (ESOP) both domestically and internationally, summarizes four theoretical hypotheses, and compares the differences in ESOP systems between China and other mature markets. Drawing on an in-depth case study of Kangdexin Composite Materials Group (KDX), the research finds that there are certain deficiencies in China's ESOP systems, which leads to the ESOP being used as a tool for anti-takeover or protecting the management and controlling shareholders' entrenched positions. “Devil's contracts” are embedded in the ESOP, and the ESOP becomes a tool to entice and coerce key employees, allowing the management or controlling shareholders to manipulate profits, plunder wealth, and embezzle wealth of the listed company. This paper discovers the economic consequences of ESOP as “devil's contracts”, such as profit manipulation, insider trading, and a wave of employee resignations. Finally, the paper proposes suggestions for improving the ESOP system.
  • Innovation and Entrepreneurship
    YI Chao-hui, HE Jia-qi, YANG Ke
    Journal of Management Case Studies. 2026, 19(2): 294-308. https://doi.org/10.7511/JMCS20260209
    Promoting the sustainable growth of family farms is a crucial measure to address the insufficient endogenous driving force of economic growth in rural areas, build a modern and distinctive rural industrial system, and promote common prosperity among farmers and rural communities. Drawing on the cognitive evaluation theory, this study selects four typical family farm entrepreneurship cases in Hunan Province to examine the internal mechanisms by which farmers' entrepreneurial call continuously enhances the entrepreneurial performance of family farms. The findings reveal that farm owners with an entrepreneurial call can stimulate family farm vitality through imitative opportunities, improvement opportunities and innovative opportunities. In the incubation stage, a passion for agriculture and the need for achievement prompt farm owners to identify imitative opportunities, enabling them to leverage existing market “end—means” relationships to achieve economic and social performance for family farms. In the survival adjustment stage, perseverance and entrepreneurial immersion aid farm owners in recognizing improvement opportunities, allowing them to enhance entrepreneurial performance by adjusting technology, product, or service elements within existing “end—means” combinations. In the growth exploration stage, professional identity and entrepreneurial mission encourage farm owners to identify innovative opportunities, empowering them to creatively combine resources to establish new “end—means” relationships and ultimately achieve a comprehensive upgrade in entrepreneurial performance. The study elucidates the mechanism by which entrepreneurial opportunity identification driven by entrepreneurial call promotes an increase in entrepreneurial performance and expands research on rural entrepreneurship. It provides theoretical support and practical insights for achieving high-quality development of family farms and boosting the momentum for comprehensive rural revitalization.
  • Public Administration
    HE Lin, LUO Bing, JIANG Yu-de
    Journal of Management Case Studies. 2026, 19(2): 190-203. https://doi.org/10.7511/JMCS20260202
    This paper aims to evaluate the effectiveness of the implementation of the diagnosis related groups (DRG) payment reform in Hospital A and analyze it from the perspective of multiple economic groups. The study constructs a multi-dimensional evaluation model that covers five aspects, namely, the use of medical insurance funds, the social benefits of hospitals, the efficiency of medical services, the quality of medical services, and the burden of patient treatment. By employing the double machine learning (DML) method, the study controls for confounding factors in high-dimensional data and complex models to more accurately estimate the causal effects of the DRG payment reform. The findings indicate that the DRG payment reform significantly improved the degree of medical reform implementation, especially among the employed workforce group. Additionally, the study conducted robustness tests, including parallel trend tests, placebo tests, and model re-specification, to ensure the reliability of the research results. Finally, the paper proposes targeted policy recommendations, such as developing differentiated DRG payment strategies, to promote the in-depth implementation of the DRG payment reform.
  • Chinese Business Management Pattern
    CHENG Long, ZHANG Gao-jun, ZHANG Ruo-yu, SHI Bi-yang
    Journal of Management Case Studies. 2026, 19(2): 204-218. https://doi.org/10.7511/JMCS20260203
    Promoting the party and business integration is the only way for state-owned enterprises to deepen reform and achieve high-quality development. However, the disconnect between the party and business operation persists in state-owned enterprises. Existing research has neither revealed their integration process, nor extracted and summarized the integration paths and models. Based on the case analysis of two large central state-owned enterprises, Group A and Group B, this paper introduces the bidirectional embedding theory to discuss the motivation, paths, and effects of the party and business integration, and constructs a mechanism model of bidirectional embedding integration between the party and business operation. The study finds that although the initial motivation for the integration mainly comes from external rigid requirements, this process gradually cultivates internal motivation. From the perspective of integration paths, the dual-embedding paths can be divided into four categories, that is, political embedding as the premise, structural embedding as the foundation, cultural embedding as the key, and cognitive embedding as the focus. The embedding process evolves through rigid embedding, reverse embedding, and flexible embedding. This study can help to enrich theoretical research on the party and business integration, and can provide practical guidance for its implementation in state-owned enterprises.
  • Public Administration
    WU Guan-cen, HU Yan-yue, WANG Chun-hua, LIU Jing, NIU Xing
    Journal of Management Case Studies. 2026, 19(2): 175-189. https://doi.org/10.7511/JMCS20260201
    As a pivotal instrument and pathway for territorial spatial governance in the new era, whole-region comprehensive land consolidation plays a critical role in promoting high-quality urban-rural integration and deepening the reform of ecological civilization institutions. Analyzing the governance mechanisms of “why it is effective” and “how to optimize it” is crucial for advancing these objectives. Based on symbiosis theory, this study constructs a three-dimensional analytical framework encompassing symbiotic units, symbiotic environment and symbiotic mode, and conducts both explanatory and exploratory research with Shanghai as a case. The findings demonstrate that symbiosis theory provides a relatively robust and systematic paradigm for analyzing governance mechanisms in whole-region comprehensive land consolidation, while offering replicable policy instruments. In Shanghai, unified countryside-unit village planning and deliberative cooperative governance have effectively forged consensus among stakeholders and strengthened mutual trust among symbiotic units. Building on this foundation, innovative policy instruments have created a harmonious symbiotic environment, thereby incentivizing broader participation in reciprocal symbiotic behaviors, fostering networked collaboration among symbiotic organizations, and ultimately ensuring the sustainability of governance outcomes. This study further reveals the intrinsic consistency between Shanghai's practices and the philosophy of green development. Accordingly, it proposes an optimization pathway toward “green symbiosis”, including refining top-level design to build consensus on green development, advancing the mainstreaming and greening of policy innovations, prioritizing nature-based consolidation practices while balancing action priorities, and enhancing inter-regional synergy and adaptive management.
  • Strategy and Organization
    DU Bai-run, HU Fen, HUANG Hao
    Journal of Management Case Studies. 2026, 19(1): 49-61. https://doi.org/10.7511/JMCS20260104
    Long-term planning is not only the scientific methodology and fundamental principle for state-owned enterprises (SOEs) to advance reform and development practices, but also their core internal logic for addressing instability and uncertainty in the external environment. Focusing on the principle that Party Committees (Party Leadership Groups) play the “leading role” in state-owned enterprise governance practice, this single case study conducts an in-depth exploration of the core issue of how Party Building shapes enterprises’ long-term orientation. The results reveal the key connotations of long-term orientation of SOEs from the perspective of Party Building, including farsightedness, continuity, strategic resolve, and resilience. It also refines the multi-level embedding mechanism with responsibilities, the systematic construction mechanism with top-down alignment, and the cross-level inspiration mechanism with leading demonstrations in Party Building work of SOEs, and clarifies the inherent logic and implementation through which Party Building in SOEs fosters long-term orientation of enterprises. The research results can not only help managers understand the connotation of Party Building, undertake their responsibilities, and coordinate the long-term development of multiple stakeholders, but also provide support for the high-quality development of state-owned enterprises.
  • Chinese Business Management Pattern
    ZHAO Hai-feng, LU Ya-jie
    Journal of Management Case Studies. 2026, 19(2): 219-231. https://doi.org/10.7511/JMCS20260204
    Intelligent equipment manufacturing enterprises have developed rapidly in recent years, occupying the core position of manufacturing industry. With high industrial relevance and technological contents, such enterprises are an important bridge to change the overall manufacturing industry using digital technology. In the current era of increasingly progressive digital development, this paper anchors the research object based on digitalization drive, explores the service-oriented manufacturing transformation path of intelligent equipment enterprises under digitalization drive, and provides guidance for the high-quality development of manufacturing industry. We use the single case study method to conduct multiple visits and in-depth research on the typical intelligent equipment manufacturing enterprise Z, to abstract the core dynamic capabilities of its service-oriented transformation and its role in the mechanism. The research conclusions are as follows: (1) the dynamic capabilities of digitalization to successfully drive the transformation of the enterprise's service-oriented manufacturing include four dimensions, namely, the digitalization-driven service-oriented manufacturing perception ability, supply chain synergy ability, change and radiation capability. (2) perception capability is a prerequisite for the service-oriented manufacturing transformation, supply chain synergy capability is an important grip for the transformation, change capability is a specific process in the transformation, and radiation capability is the ultimate goal of the transformation. (3) beyond the traditional three-dimensional dynamic capability, a new fourth dimension, radiation capability, is identified. It can play a leverage role in the upstream and downstream of the transformed enterprise as well as broader traditional manufacturing enterprises, serving as an essential capability for fostering a virtuous cycle within the service-oriented manufacturing ecosystem. (4) the four-dimensional dynamic capabilities are interdependent and interact with one another, presenting the dynamic characteristics of cyclic evolution to support the construction of a robust service-oriented manufacturing ecosystem.
  • Strategy and Organization
    LIU Rui-jian, LIU Fang, CUI Qing-qing
    Journal of Management Case Studies. 2026, 19(2): 247-260. https://doi.org/10.7511/JMCS20260206
    Amidst the rapid expansion of online education platforms, key challenges in compliance, competition, and sustainable development have made platform governance a critical issue. Existing research, however, remains largely static and insufficiently examines the evolutionary stages and underlying dynamics of their governance mechanisms. This study addresses this gap by investigating the dynamic governance mechanisms of online education platforms through a case study of Zuoyebang. Drawing on ecological niche theories, we develop an analytical framework integrating “situation—means—effectiveness” to systematically examine governance motivations, strategies, and outcomes of platforms across different development stages. Using multi-source data and grounded coding, we analyze the internal and external contexts Zuoyebang encountered during its exploration, growth, and transition stages, along with the corresponding governance measures adopted, such as resource governance, brand governance, and compliance governance. Governance effectiveness is evaluated through the dimensions of “niche-ecostate” “niche-ecorole” and “niche-fitness”. Findings reveal that in the exploration stage, the platform expanded its scale and enhanced niche-ecostate through resource governance. In the growth stage, brand governance strengthened its influence and niche-ecorole. In the transition stage, compliance governance optimized the business structure and improved its niche-fitness. These three stages form an interconnected dynamic cycle of “context driven—governance response—niche optimization”. This research deepens the cross-application of platform governance and niche theory in dynamic evolution contexts. Practically, it offers a structured reference for phased governance in online education and other multi-sided platforms, supporting sustainable industrial development and healthier ecosystem evolution.
  • Marketing and Service
    LI Chun-qing, ZHAO Zi-han, HAO Ri-yan
    Journal of Management Case Studies. 2026, 19(1): 103-117. https://doi.org/10.7511/JMCS20260108
    Regarding the practical issue of how brands can stand out and maintain a competitive advantage, mainstream research has consistently attempted to seek theoretical breakthroughs centered on market orientation, while neglecting the role of stakeholders. This paper addresses this analytical blind spot by approaching it from the perspective of brand identity, taking Jiahui Guoguolv as a case, proposing the concept of stakeholder brand ambidexterity, and demonstrating its construction and evolution path. The research find that: First, companies go through three ambidextrous learning stages — absorptive, transitional, and expansive — sequentially, which drives the transformation from a market- to stakeholder-oriented approach. Second, the manifestation of stakeholder brand ambidexterity varies significantly across different stages. Third, the dynamic construction process of stakeholder brand ambidexterity involves five key elements. This study identifies the development patterns of stakeholder brand ambidexterity, reveals its internal mechanisms and evolution paths, and provides insights and references for enterprises to achieve transformation and upgrade leading to sustainable development in complex and dynamic environments.
  • Chinese Business Management Pattern
    YU Miao, WANG Xin-nan, ZHOU Meng, ZHU Fang-wei
    Journal of Management Case Studies. 2026, 19(1): 15-33. https://doi.org/10.7511/JMCS20260102
    Under the background of high-quality development, the transformation of enterprises from single-business providers to system service integrators has become an important approach for enterprise to extend their operations toward the high end of the value chain and cultivate new quality productivity with international competitiveness. In this process, the focus has shifted to how enterprises can effectively leverage and extend their existing business capabilities to build comprehensive architectural capabilities that align with transformation requirements. Grounded in a composite-based view, this paper selects system integrators as case study objects and employs the comparative case study method to explore the capability leap path for enterprises transforming into system integrators. The findings reveal two typical paths—technology-driven and management-driven—in the formation process of system integrators’ architectural capabilities. Enterprises taking the technology-driven path are guided by modular professional capability. Through restructuring, standardization and feedback, they achieve point-to-plane horizontal expansion of management capabilities, and ultimately build composite architectural capabilities. Enterprises adopting the management-driven path take modular management capabilities as a tool. Through replication, docking and overall linkage of radiation, they continuously advance professional capabilities vertically, and finally form composite architectural capabilities. Both paths can realize the leap of organizational composite architectural capabilities through the dual modularization of business and organization. The research results make up for the theoretical gap in existing studies regarding the construction process of architectural capabilities. Meanwhile, starting from the dual modularization process of business and organization, this study provides an innovative theoretical explanation for the capability leap path of architectural capabilities, and also offers valuable insights for the practice of Chinese enterprises’s transformation toward system integrators.
  • Finance and Accounting
    ZHANG Zhao-qin, ZHANG Shao-hua
    Journal of Management Case Studies. 2026, 19(1): 149-162. https://doi.org/10.7511/JMCS20260111
    China has launched the “three arrows” policy package—credit, bond, and equity—to boost financing for private enterprises. The “second arrow”, involving bond financing support tools such as guarantees and credit protection, has become a preferred choice for private firms due to its direct financing attributes, efficient issuance mechanisms, flexible funding allocation, and transparent signaling effects, helping them avoid equity dilution and credit constraints. Amid recent liquidity crises in private real estate firms, this study examines Midea Real Estate as a case study. Based on information asymmetry theory, it analyzes the tool’s impact on financing availability, financing costs, and market response. Findings indicate that the tool significantly reduces financing barriers and facilitates bond issuance, enhances market confidence, and triggers positive market reactions. However, as firms bear the costs of credit enhancement, the tool shows limited effectiveness in lowering overall financing costs. Current challenges include narrow coverage, accumulated risks for credit enhancement institutions, and slow recovery of private firms’ independent financing capacity, which hinder broader adoption. To amplify the tool’s role in alleviating financing difficulties, it is essential to build a healthy market ecosystem where private enterprises proactively seek credit enhancement, financial institutions willingly provide support, and investors rationally recognize its value. The conclusions of the study offer insights for private enterprises leveraging bond financing tools to overcome financing constraints.
  • Innovation and Entrepreneurship
    XING Rui, SUN Xi, HU Fen, WANG Guo-hong
    Journal of Management Case Studies. 2026, 19(2): 277-293. https://doi.org/10.7511/JMCS20260208
    New energy vehicles represent a typical example of the integration between digital economy and real economy. Leveraging digital technology to promote collaborative innovation among multiple agents and thereby form competitive advantages is a significant strategic challenge for new energy vehicle enterprises in digital economy. From a coupling perspective, this study conducts a case analysis of two new energy vehicle manufacturers, BYD and XPeng Motors, to explore the process mechanism of multi-agent innovation driven by digital technology. The findings indicate that: Firstly, the context of industrial transformation drives relevant innovation agents to form three types of interactive relationships through digital coupling channels, namely, complementary coupling, breakthrough coupling, and mutual assistance coupling. Secondly, based on differentiated combinations of coupling relationships, two types of multi-agent coupling mechanisms centered on new energy vehicle manufacturers are established, that is, the digital platform-driven coupling mechanism and the digital middle platform-driven coupling mechanism. This study provides insights into the research on multi-agent behavior in digital innovation and offers theoretical references for Chinese new energy vehicle manufacturers to utilize digital technology to promote multi-agent innovation.
  • Marketing and Service
    LIU Pu, ZHAO Yi-ying, WANG Xi-xi
    Journal of Management Case Studies. 2026, 19(2): 309-327. https://doi.org/10.7511/JMCS20260210
    In the context of the digital economy, prosumers—who simultaneously embody consumer and producer roles—can profoundly shape platform brand development through their collective aggregation. However, existing research pays limited attention to these groups, making it difficult to explain the underlying mechanisms through which they drive platform brand value enhancement. Based on four representative case events, this study finds that: First, prosumer empowerment of platform brands unfolds through a process of “prosumer opinion aggregation—platform brand capability enhancement—platform brand performance improvement”. Second, influenced by the dual roles of prosumers, empowerment actions exhibit an interest-oriented logic when prosumers lean toward the producer role, and a value-oriented logic when they lean toward the consumer role. On this basis, based on the differences in prosumers' asset engagement modes and participation motivations, four empowerment contexts are formed, namely, the adaptive, inclusive, constraining, and reciprocal types. Third, platform brands achieve capability integration and upgrading through prosumer-led empowerment. This study not only enriches the literature on empowerment mechanisms and platform brand theory, but also offers practical implications for firms seeking to effectively leverage prosumer power and strengthen brand competitiveness.