Service Digitization and Cooperation Relationship Restructure: A Multiple Case Study of the Digital Transformation in Convention and Exhibition Firms 

BAI Ou , OU Yi-tong

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 660-677.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 660-677.
Marketing and Service

Service Digitization and Cooperation Relationship Restructure: A Multiple Case Study of the Digital Transformation in Convention and Exhibition Firms 

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2025, 18(5): 660-677

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