Promoting high-quality rural tourism development is an important path toward rural revitalization. Based on resource orchestration theory, this paper conducts a case study of “Cun Chao” in Rongjiang County to reveal the mechanism through which the government empowers high-quality rural tourism development by shaping rural cultural IPs. The findings are as follows: First, the shaping of rural cultural IP evolves progressively through three stages: convergence, introduction, and expansion. The government adopts the strategies of public resource construction, bundling, and leveraging respectively at different stages. Second, these strategies enable the rural cultural IP to sequentially attain internal legitimacy, external legitimacy and external uniqueness, and continuous enhancement of external uniqueness. Third, internal legitimacy can boost the motivation of tourism supply; external legitimacy and uniqueness can promote the upgrading of industrial structure; and the continuous improvement of external uniqueness effectively facilitates the ecological development of tourism, ultimately realizing the high-quality development of rural tourism. The findings not only make theoretical contributions to the research on resource orchestration and cultural IPs, but also provide practical implications for rural development.

Emerging industries are widely characterized by institutional voids, which are reflected in the relative lag of regulatory institutions and market infrastructures. Firms with rich practical experience and strong incentives to improve institutions are crucial for bridging institutional voids, yet existing research has paid insufficient attention to this process and its underlying mechanism. From the perspective of entrepreneurial ethics, this study takes Meifan as the research case and longitudinally unpacks and synthesizes the process mechanism through which entrepreneurial ethics drives firms to bridge institutional voids. The findings show that: First, during the process of bridging institutional voids, entrepreneurial ethics exhibits a staged evolution from “self-optimization” to “active participation” and then to “proactive promotion”. Second, before engaging in bridging actions, firms need to develop a comprehensive understanding of institutional voids, including both compliance and non-compliance cognitions. Third, firms bridge institutional voids by reducing information asymmetry, undertaking voluntary work, and enriching local markets, thereby promoting the improvement of regulatory institutions and market infrastructures. This study provides insights for bridging institutional voids in emerging industries.

Against the backdrop of rapid economic globalization and modernization, century-old tea enterprises, as an important component of traditional industries, are at the intersection of tradition and modernity, facing the challenge of how to utilize “traditional endowments” to cope with “emerging markets”. This article adopts a longitudinal case study method, taking Mumen Tea as the research object, and explores the inheritance and innovation process of century-old tea enterprises from the perspective of ambidextrous innovation. Research has found that the development path of century-old tea enterprises follows the law of inheritance-oriented innovation, exhibiting phased dual innovation characteristics. Their evolutionary path follows intergenerational inheritance, utilization-oriented innovation, ambidextrous collaborative innovation, and exploratory innovation. This study provides a theoretical basis and practical implications for century-old tea enterprises to achieve a balance between inheritance and innovation in the context of globalization.

To overcome resource and capability constraints, domestic hidden champion enterprises are gradually moving toward platform-based models. However, how to build niche platform ecosystems that differ from those of large enterprises has become a focal point of academic research. Based on resource orchestration theory and following the logical sequence of “opportunity sensing—resource orchestration—value creation”, this study examines the evolutionary pathways through which hidden champion enterprises construct niche platform ecosystems based on a dual-case study of THUNDEROBOT and TGOOD. The findings reveal that, driven by different underlying factors, hidden champion enterprises adopt two distinct pathways in building niche platform ecosystems: Market-driven and technology-driven. During the development process, both types of enterprises experience three stages: the niche anchoring phase, the scenario expansion phase, and the ecosystem integration phase. Across these stages, market-driven platforms undergo a phased evolutionary transition from product niching to product scenarization, and finally to product ecosystemization, while technology-driven platforms undergo a transition from technology niching to technology scenarization, and finally to technology ecosystemization. This study advances the theory of platform ecosystems and provides practical implications for hidden champion enterprises in building sustainable niche platform ecosystems.

As a crucial reserve force for organizational development, the efficient growth of young employees represents a significant concern for the in-depth reform and sustainable development of state-owned enterprises. Conventional research has predominantly analyzed the influence of organizational socialization on employee growth from either an institutional or an individual perspective, thus failing to comprehensively unveil the dynamic co-construction mechanism between the two. Drawing on the organizational socialization theory, this study formulates an institution-individual double-helix driving model to depict the growth trajectories and dynamic mechanisms of young employees. Through a longitudinal case study of State Grid Fujian Electric Power, the results indicate that: The growth of young employees is an evolving process propelled by the continuous interaction between organizational guidance and individual initiative. Institutional socialization and individual socialization do not operate independently or exert one-way influence; rather, they form a deeply interwoven and mutually-shaping double helix, which jointly generates the core impetus for growth. In the passive adaptation stage, basic organizational competence is acquired through the spiral of legitimacy mutual nourishment. In the proactive utilization stage, expert-level organizational commitment is cultivated via the spiral of value co-creation. In the inclusive reshaping stage, strategic organizational interdependence is achieved by the spiral of strategic symbiosis. Each stage corresponds to distinct core contradictions, interactive strategies, and growth effectiveness. Moreover, continuous and progressive dynamic transitions are realized through the transmission mechanisms of capital-based advancement and credit-based advancement, ensuring the continuous improvement of growth effectiveness. This research transcends the static perspective of the dualistic separation between institutions and individuals in existing organizational socialization studies and offers practical insights for the cultivation of young talents in state-owned enterprises.

The vigorous development of the gig economy has given rise to a large number of platform-based enterprises, profoundly reshaping traditional organizational employment relationships. To gain an in-depth understanding of the connotation and construction path of employer brands in platform-based enterprises in the gig economy context, this study adopts the paradigm of classic grounded theory and, from the perspective of skilled gig workers, redefines the connotation, structure, and mechanism of employer brands in platform-based enterprises, thereby proposing the concept of virtual employer brands. The findings indicate that virtual employer brand comprises four dimensions: Job characteristics, economic value, algorithmic management, and platform ecological value. It influences gig workers' job participation and withdrawal behaviors through the mediating role of gig workers’ perception, while individual differences among gig workers moderate the aforementioned mediating mechanism. Drawing on person-organization fit theory and structural hole theory, this study further proposes corresponding measures for platform-based enterprises to develop their virtual employer brands. These contributions not only enrich the theoretical research on employer brands in the gig economy context, but also provide practical guidance for platform-based enterprises to attract and retain skilled gig workers through virtual employer brand construction, thereby facilitating their long-term and sustainable development.

The unclear mechanism of ecological value co-creation through community integration into content-driven e-commerce platforms restricts the process of ecological innovation of its business model. Accordingly, this study takes three typical content-driven e-commerce platforms as examples to construct a scenario-based ecological value co-creation mechanism empowered by the integration of communities into content-driven e-commerce platforms. The results show: ①product communities base themselves on supply chain-integrated content-driven e-commerce platforms, leveraging the dual decentralized scenario governance of “resource integration” and “reputation enhancement” to empower product functional value co-creation through economies of scale. ②service communities rely on value chain-integrated content-driven e-commerce platforms, utilizing the dual single-chain scenario governance of “relationship connection” and “multilateral trust” to empower service utility value co-creation through customized service economies. ③interest communities embed into content-driven e-commerce platforms via scenario chain integration, employing the dual chain-network scenario governance of “scenario empowerment” and “benefit sharing” to empower experiential value co-creation through interest experience economies. ④the three types of communities coexist in parallel and evolve according to the dominant logic, and are embedded in the content-driven e-commerce platform with the value co-creation logic of “product (supply chain) —service (value chain) —interest (scenario chain)”. With the help of the scenario governance evolution of “decentralization-single chain-chain network”, through the “supply chain-value chain-scenario chain” adaptation, the scenery ecological value co-creation of the evolution logic of “pinpoint-connection-topology” is realized, and the business ecology of the content-driven e-commerce platform is created.

Cultural confidence has catalyzed a renaissance of China’s outstanding traditional culture, spurring vigorous development in innovative mythological film productions. This study selects Nezha, an animated film series by Enlight Media as a case study, employing the ISMAS model and CBBE model to examine its practical approaches in content innovation, IP character design, word-of-mouth promotion, derivative marketing, and multi-dimensional communication. The research reveals that the success of mythological animated films hinges on the creative transformation of traditional culture, alignment with contemporary values, and synergistic multi-channel marketing that sustains brand value expansion. By integrating consumer behaviors with brand equity hierarchies, the study proposes a holistic framework encompassing interest stimulation, search enhancement, reputation guidance, purchase motivation, and emotional engagement. This framework elucidates the mechanisms through which innovative mythological animated films construct market competitiveness in the new media landscape, thereby facilitating the cultural expression of domestic mythological animation, broadening market communication channels, and enhancing the narration of Chinese brand stories.

Based on questionnaire survey data from enterprises with affordable value innovation experience and regional statistical data, this study theoretically analyzes and empirically examines the effects of managers’ cordial-clean government-business relationships, customer engagement, and firms’ market opportunity recognition capability on affordable value innovation, as well as the boundary conditions from internal (resource bricolage) and external (mobile internet, transportation infrastructure) factors. The results show that both cordial-clean government- business relationships and customer engagement significantly promote firms’ market opportunity recognition, which in turn significantly enhances affordable value innovation. Furthermore, resource bricolage exerts significant moderating effects on both aforementioned relationships. Mobile internet penetration significantly moderates the links between cordial-clean government-business relationships and market opportunity recognition, and between market opportunity recognition and affordable value innovation. Road transportation infrastructure significantly moderates the relationships between customer engagement and market opportunity recognition, and between market opportunity recognition and affordable value innovation.

Service-oriented manufacturing is an important mode for manufacturing enterprises to achieve value creation and gain differentiated competitive advantages. Due to the different focuses of different service-oriented manufacturing modes, and under the empowerment of digital intelligence, enterprises are facing significant challenges including what kind of innovation logic should be followed to stimulate the vitality of internal and external resources, thereby achieving a mode transition. This study focuses on a typical case of both digital intellectualization and servitization, analyzes the motivation for innovation in service-oriented manufacturing modes, the process of resource orchestration empowered by digital intelligence, and the mechanism that promotes the realization of mode transition results. This study has the following conclusions: (1) under the empowerment of digital intelligence, the service-oriented manufacturing modes of manufacturing enterprise have experienced the innovation logic evolution of user demand-pull, social responsibility-driving and digital intelligence technology-leverage, and the performance is the change of product-oriented logic to service-oriented logic. (2) the transition of service-oriented manufacturing modes follows the change from the inside to the outside, which is the result of the combined effect of digital technology upgrading and resource orchestration optimization under the existing mode. And the ability to realize enterprise value is undergoing a transition from information-based manufacturing to digital operation and digital-intelligence innovation. (3) under the empowerment of digital intelligence, the innovation of service-oriented manufacturing mode is the result of collaborative innovation of product and service, and the transition is the dynamic adjustment of product service business. The research findings provide new ideas and theoretical support for the innovation and transition of service-oriented manufacturing modes in manufacturing enterprises, under the empowerment of digital intelligence.

Management innovation represents an essential pathway for corporate development, exerting comprehensive significance on enterprise growth. As the cornerstone of the capital market, the quality of enterprises directly influences investors’ returns and the investability of the capital market. Although existing researches on management innovation have yielded notable theoretical achievements and practical experience, there remain critical research gaps concerning management innovation across different developmental stages of logistics enterprises. This study, based on the perspective of “Dao-Fa-Shu-Qi” and drawing on contingency theory, innovation ecosystem theory and core competitiveness theory, systematically analyzes the management innovation trajectory of SF Holdings from its establishment to its public listing. The findings reveal that: First, in the initial establishment, rapid expansion, transformation and upgrade stages, the enterprise respectively form the composite, dual, and single management innovation models. Second, management innovation serves as a practical reflection of the “Dao-Fa-Shu-Qi” philosophy, further constructing a synergistic system of strategies, systems, methods, and tools. Third, management innovation forms phased empowerment mechanisms at different development stages in logistics enterprises. This research provides a new pathway and approach for studying management innovation in logistics companies from the perspective of “Dao-Fa-Shu-Qi”, offering an actionable analytical framework for practices in the various stages.

Corporate social entrepreneurship is gradually emerging as a significant driving force behind rural revitalization, and the ability to enhance the effectiveness of cross-departmental collaboration has become a key consideration in realizing its value. This paper takes four corporate social entrepreneurship projects as research samples, and uses a multi-case study approach to explore how these projects construct value-creation models through cross-departmental collaboration in the context of rural revitalization. The findings reveal that cross-sectorial collaboration serves as a vital mechanism for value creation in corporate social entrepreneurship, and its logical relationship presents a progressive structure of “foundation — manifestation — outcome”. The value creation models for cross-sectorial collaboration in corporate social entrepreneurship comprise project-based, social-actor-oriented, enterprise-led, and balanced co-creation configurations, each exhibiting distinct characteristics. The conclusions of this study have significant theoretical value and practical implications for value creation through cross-sectorial collaboration in corporate social entrepreneurship.