MA Ling , LI Yu , ZHAO Shu-ming , WANG Yi-bin
2025, 18(5): 612-629.
The
green
innovation
behavior
of
employees
is
crucial
for
green
innovation
and
low-carbon
transformation
of
a
business.
How
companies
drive
employees
to
carry
out
green
innovation
practices
in
the
process
of
pursuing
environmental
strategies
is
an
urgent
issue
that
needs
to
be
addressed.
This
article
takes
two
typical
manufacturing
enterprises,
Liby
and
Tasly,
as
research
objects,
and
explores
the
corporate
environmental
strategy
and
the
structural
dimensions
of
employees’
green
innovation
behaviors.
At
the
same
time,
based
on
organizational
identity
theory,
the
driving
mechanism
of
employees’
green
innovation
behavior
under
the
corporate
environmental
strategy
is
revealed.
The
results
show
that:
Firstly,
corporate
environmental
strategy
can
be
divided
into
four
dimensions,
namely,
making
environmental
protection
planning,
practicing
environmental
protection
concept,
strengthening
environmental
management
and
carrying
out
environmental
assessment.
The
four-dimensional
structure
of
employees’
green
innovation
behaviors
includes
innovations
in
low-carbon
technology,
energy-saving
processes,
environmental
management
and
smart
services.
Secondly,
corporate
environmental
strategy
is
an
important
driving
factor
for
employees’
green
innovation
behaviors,
and
the
impact
of
different
dimensions
in
corporate
environmental
strategies
on
employees’
green
innovation
behaviors
varies.
Thirdly,
employee
green
organizational
identity
plays
a
mediating
role
between
corporate
environmental
strategy
and
employees’
green
innovation
behavior,
while
environmentally
specific
transformational
leadership
can
strengthen
the
effect
of
corporate
environmental
strategy
on
employees’
green
organizational
identity.
The
findings
enrich
the
research
on
corporate
environmental
strategy,
employees’
green
innovation
behavior,
green
organizational
identity,
and
environmentally
specific
transformational
leadership,
providing
a
reference
for
the
related
theory
and
practice
in
Chinese
context.