The Value Co-creation Mechanism between Streamers and Tourists in Tourism Live Streaming: A Multi-case Study

LIN Kai-miao, WEI Jia-li, CHEN Shan-shan

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (6) : 841-854.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (6) : 841-854. DOI: 10.7511/JMCS20250608
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The Value Co-creation Mechanism between Streamers and Tourists in Tourism Live Streaming: A Multi-case Study

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2025, 18(6): 841-854 https://doi.org/10.7511/JMCS20250608

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