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  • Paper
    Journal of Management Case Studies. 2008, 1(1): 53-61.
  • LIU Zhi-ying, YANG Chong, ZHANG Meng-xia, XU Yi
    Journal of Management Case Studies. 2022, 15(6): 685-697. https://doi.org/10.7511/JMCS20220607
    As an important way of management theory construction, case studies have been paid more and more attention by the academic circle. The quantity and quality of management case study papers have been constantly improved, and the methods are also developing towards being scientific and standardized. There are many different case study methods, but due to the lack of an in-depth understanding, the method selected is not completely adapted to the case situation, which affects the credibility of the articles in this field. In order to help researchers better choose the case study method, this article takes the case study papers by Kathleen M. Eisenhardt and Shan L. Pan, who proposed the method, as an example to further clarify the similarities and differences between the two representative methods from the perspective of methodology and specific methods. The similarities in the selection of objects and the diversity of data sources are identified, and the differences in presupposition, theory or phenomenon-driven, analytical thinking and other aspects are also identified. And the “7 key elements” and “6 key issues” in the selection case study method are summarized. Finally, the general process of the case study method with common features is given for the reference of researchers.
  • Marketing and Service
    LU Fang, WANG Li-rui, WANG Jing-qi
    Journal of Management Case Studies. 2025, 18(2): 229-242.
    The rise of new media is changing the marketing and dissemination ways of animated films and their IP derivatives. How to stand out among numerous contents and attract more audiences has become an important issue. Based on the SIVA and AISAS theoretical models, this paper conducts a case study with “Boonie Bears” produced by Huaqiang Fantawild as the research sample, and makes an in-depth analysis of the content elements, word-of-mouth advertising, derivatives, and omni-channel marketing and communication strategies of animated films and their IP derivatives in the era of social media. The research shows that domestic animated films should focus on content innovation, make full use of new media resources, broaden marketing and communication channels, refine marketing strategies, and deepen cooperation with major video websites to jointly build a broader marketing and communication platform, so as to provide new perspectives and paths for the marketing strategies of relevant animated films. The research results are helpful for enhancing the influence of animated films and their IP derivatives and comprehensively improving the market attractiveness of animated films and related derivatives.
  • Strategy and Organization
    WANG Chuan-lei, YANG Dong-xiang, QIN Qin
    Journal of Management Case Studies. 2024, 17(5): 739.

    IC industry has become the focus of international competition under the background of digital economy, but the deep development of IC industry is restricted by various risks and threatens the national security, Based on the multi-source data and grounded theory, this paper builds a FEM-S theoretical model, identifies the risks of IC industry, explores the risk influencing factors and mechanism, The research shows that factor resources, environment atmosphere, management capacity and supply chain are the important factors that cause the risk of IC industry; Supply chain plays an intermediary role between factor resources, environment atmosphere, management capacity and IC industry risks; And the interaction between factor resources and environment, The research results are of great practical significance for promoting the industrial chain to “extend, supplement and strengthen the chain”, and improving the competitiveness of national and regional industries.

  • Journal of Management Case Studies. 2014, 7(5): 416-426.
    Business model is a critical issue to be addressed if an enterprise is to build and develop its core competitiveness. In the context of servitization trend of manufacturers, how to realize servitization transformation by changing the business model has become particularly important for manufactures. Based on related research home and abroad on servitization transformation of manufacturing enterprises, this paper takes Airbus Corporation as a case and takes time as the mainline to describe and analyze its process of servitization transformation from multiple perspectives. And then, a three-stage evolution model of the servitization transformation of manufacturing enterprises is established, i.e. from technology management to service management, and then to collaborative management, which forms the general business model of service-oriented manufacturing enterprises. At last revelations are put forward as follows: the senior management’s support accelerates the transition of manufacturers and the establishment of external relationship network stimulates servitization.
  • JIAN Zhao\|quan, QIN Rui
    Journal of Management Case Studies. https://doi.org/10
    新兴互联网医疗企业如何摆脱“盈利困局”? 本研究以广东医特为案例研究对象,基于服务主导逻辑视角,揭示并构建了互联网医疗服务产品化实现机制模型。实现机制模型包括服务能力可视化、服务流程标准化、服务反馈客观化三个阶段,明确了各个阶段的背景诱因、形成过程和最终效果。研究结论有助于现有服务产品化理论和服务主导逻辑的演化研究,对互联网医疗企业有一定的现实启示作用。
  • Strategy and Organization
    TIAN Xue-ying, WANG Yi-ying, JIA Yi-bo, CAO Jie
    Journal of Management Case Studies. 2025, 18(4): 478-491.
    Organizational resilience is the core ability of social enterprises to maintain survival, achieve development and cope with crises in the context of VUCA (Volatility, Uncertainty, Complexity, Ambiguity). How to enhance the organizational resilience of social enterprises through the collaboration of multiple elements, and the complex influence effects and path mechanisms, have not yet formed a systematic interpretation. The fuzzy set qualitative comparative analysis (fsQCA) is used to test the configuration effect of the seven prerequisites of individual, organizational and environmental dimensions on the organizational resilience of social enterprises. The study finds that: First, the organizational resilience of social enterprises is the synergy and coupling of multiple factors. Second, a single factor is not a necessary condition for building organizational resilience. Third, there are three configurations that produce high organizational resilience and six configurations that produce non-high organizational resilience, which can be summarized into four paths. There is a causal asymmetric relationship between the two types of organizational resilience configuration paths. Fourth, legitimacy, entrepreneurial attention allocation and resource bricolage play an important role in driving the high organizational resilience of social enterprises. In addition, social enterprises lacking a policy support can obtain higher organizational resilience through other conditions. The research results expand the multi-dimensional analysis framework of organizational resilience theory and provide practical guidance for the stable development and continuous value creation of social enterprises.
  • JIAN Rui, XIE Xiao-jia, LIAO Lin-juan, GAO Xing-yuan, CHEN Cong-yun
    Journal of Management Case Studies. 2022, 15(2): 158-171. https://doi.org/10.7511/JMCS20220204
    Continuous construction of core competitiveness is the key to the sustainable development of enterprises in the fierce market competition. Accordingly, this paper attempts to take Zoom, a unicorn enterprise, as an example, combined with the moat theory, to analyze the evolution of user management technology research and development during its development process, and to explore the theoretical logic of the path construction of enterprise core competitiveness. The results show that: accurate positioning is the premise for enterprises to build their core competitiveness. Resources, management, technology and products are the four core elements for enterprises to build their core competitiveness. Furthermore, making flexible use of surrounding resources and strengthening self - and crisis management abilities are the necessary qualities for enterprises to create cost advantages and enhance network effects. Steady technical support and good user reputation are the key points for enterprises to expand their market space and realize a sustainable development. High quality products and designs meeting the needs are important measures for enterprises to improve conversion costs and accumulate customer bases.
  • Journal of Management Case Studies. 2015, 8(2): 189-198.
    Case study method is very important for innovating management theories. However, an overview of Chinese case study literature reveals that some researchers are still confused about some basic concepts, for instance, research paradigm, theory definition,theory testing and theory building;some researchers still make some basic mistakes in the case study process of the theory construction based on the positivist paradigm; some researchers are confused about the specific practices in the writing and publishing process of case study paper.This paper clarifies some basic concepts at first, and then discusses of building theories from case based on positivism in detail, and gives suggestions for coping with potential challenges in the writing process, and problems and coping strategies in the publishing process of case paper. Finally, this paper ends with some lastest trends of case study method research.
  • Chinese Business Management Pattern
    LIAO Su-qin, WEI Jing-jing
    Journal of Management Case Studies. 2024, 17(3): 343.

    Digital transformation of manufacturing enterprises is an important way to achieve manufacturing upgrding. Most prior research focused on the impact of objective factors on the transformation path and mechanism, However, limited research has explored the role of cognitive decision making mechanism on digital transformation process. Taken Hwaway Technology as the research object, we conducted single case study. From the subjective perspective, this study developed a framework of the decision making process of digital transformation, and investigated the mechanism of managers’attention temporal focus affect the decision-making process for digital transformation, It is helpful to deepen the understanding of the characteristics of the digital transformation mechanism of manufacturing industry, and expand the relevant research on the impact of management team's attention temporal focus on the digital transformation path through the established theoretical framework.

  • Supply Chain and Logistics
    TAO Zheng , SONG Hua
    Journal of Management Case Studies. 2024, 17(5): 774.

    Supply chain finance plays a crucial role in enhancing the resilience of small and medium-sized enterprises (SMEs), and becomes a new driving force for high-quality economic development in China.Managing various continuously conflicting yet interdependent value propositions has become a key issue, This study, based on the framework of "paradox of supply chain financial services paradox management SME resilience building”, employs a longitudinal case study approach to deeply analyze the practices of supply chain finance in MYbank, The findings reveal that: Under different supply chain financial service orientations,financial service providers need to develop effective paradox management capabilities through a mechanism of “micro-level segmentation macro-level integration". This involves transforming paradox coping strategies into sustainable em bedded paradox management capabilities by means of more granular segmentation and higher-level integration, This paper makes theoretical contributions to enriching the research perspective on enterprise resilience, expanding the theoretical perspective of supply chain finance, and revealing the internal mechanisms of paradox management, thereby inspiring relevant stakeholders to make better use of financial instruments to support the resilience building of SMEs.

  • Journal of Management Case Studies. 2016, 9(6): 550-566.
    This article is based on BIDU, Alibaba and Tencent of the three typical Internet companies expansions, using themultiple event study method to explain their expansion motivation and implementation.The research results indicate that strategic orientation, brand expansion, enterprise innovation, capital operation, management team are the Internet enterprise expansion motivation. Enterprise culture and policy system are the condition to realize the Internet enterprise expansion. According to the basis of , putting forward the enterprise expansion motivation and theoretical framework for the implementation conditions.The research conclusion provide a theoretical reference and practical enlightenment for enterprise expansion decision-making,butalsoprovide a beneficial reference for government department decision-making to perfect the capital market system ,enterprise innovation, and brand protection policy.
  • Journal of Management Case Studies. 2015, 8(3): 210-223.
    Achieving person-organization value fit could help organization to obtain stable and loyal employees, which made the organization gain a unique competitive advantage. Using the case study method, this paper discussed the formation mechanism of person-organization value fit based on the management practices of A.O.Smith Corporation. The conclusion of the study showed that: (1) The process of person-organization value fit could be divided into four phases (attraction, selection, attrition and transition), which had a process and relevance with each other;(2) Leadership had both direct and indirect effects on the formation of person-organization value fit;(3) Human resources management practices based on value had significant impact on the formation of person-organization value fit;(4) Activities related to value could create a good organizational environment for achieving person-organization value fit.
  • Supply Chain and Logistics
    DU Yuan , XU Hui-jie , CHEN Yue-run
    Journal of Management Case Studies. 2025, 18(2): 243-254.
    In order to explore how agricultural enterprises innovate the agricultural supply chain’s financial model and risk control strategy under the background of digital transformation, we have done a field research on New Hope Liuhe, a leading agricultural enterprise, and its subsidiary Puhui Agriculture and Animal Husbandry Financing Guarantee Company. Based on the theory of comprehensive risk management, from the perspective of business and financial risks, we analyze the agricultural supply chain finance model and innovation of digital risk control strategies in the three stages of loan application, use and recovery. The study finds that New Hope Liuhe optimize the function sharing of core enterprises in supply chain finance and innovate digital risk control strategies such as 360-degree risk control management system by means of “online big data + offline visits”, effectively controlling business and financial risks in agricultural supply chain finance. Therefore, it is suggested that agricultural enterprises implementing supply chain finance should innovate the supply chain finance model from the perspective of differentiation of core enterprise functions, and constantly innovate risk control strategies by using digital means and big data in the agricultural operation process.
  • LU Yin-suo, QIAN Fang-lu
    Journal of Management Case Studies. 2022, 15(5): 582-594. https://doi.org/10.7511/JMCS20220508
    While obtaining funds through equity pledges, major shareholders also face the risk of supplementary pledge and control rights transfers. In order to smooth stock prices, avoid risks and stabilize market values, major shareholders have the motivation and ability to adopt market value management behaviors. The literatures on equity pledge and market value management are relatively rich, but there is a lack of in-depth exploration on how equity pledge affects the choice of market value management and the impact of market value management on corporate value. Based on the signal transmission theory and market value management theory, this paper takes Elefirst Technology as an example and discusses how equity pledges of major shareholders affects market value management, and what are the financial effects of different market value management methods. The study finds that frequent and high proportions of equity pledges exacerbat the risk of equity pledges and enhance the speculation of market value management. Although it smooths the stock price in the short term, it doesn’t improve the long-term performance of enterprises. The study also provides a reference for investors to identify corporate motivations and analyze the real internal value of enterprises, and provides suggestions for regulators to regulate the equity pledge and market value management of listed companies.
  • Journal of Management Case Studies. 2015, 8(1): 71-83.
    Based on brand community and brand relationship theory, this paper discusss the influence mechanism of virtual brand community on brand relationship by taking the process of how Xiaomi community influences community membersas the object of a case study . It explains how Xiaomi community can promote identificationamong members , push their interaction, increase efficiency of spread, improve members’ experience, and eventually achieve and maintain the good brand relationship quality . This study has significant theorectical value and practical guidance improving the quality of brand relationship and explaining the influences mechanism of virtual brand community on consumers.
  • TANG Hong-tao, ZHU Meng-qi
    Journal of Management Case Studies. 2022, 15(6): 606-619. https://doi.org/10.7511/JMCS20220602
    With the development of digital economy and consumption upgrading, cross-border e-commerce platform enterprises with the characteristics of decentralization need to break the traditional way of value mining to coordinate with multiple entities. Based on the perspective of value creation subjects, this paper selects S’YOUNG Group as the research object, and uses procedural grounded theories to explore how value orientation at different development stages matches resource actions to realize value creation, and how value orientation at each stage of specific structures affects the layout of a business model. This paper discusses the business model characteristics and the iterative evolution paths of cross-border e-commerce platform enterprises represented by S’YOUNG Group in each stage. It is found that with the extension of enterprise value orientation from “business orientation” and “technology orientation” to “platform orientation”, the subject of enterprise value creation has realized the transformation from “enterprise” and “enterprise-customer” to “enterprise-multi-subject”. The evolution path of the business model is the iteration of “self-oriented business model → market demand business model → multi-dimensional collaborative business model”. The matching and coordination between value orientation and resource actions is an important condition for the business model innovation of cross-border e-commerce platform enterprises. A collaborative value creation process includes value creation for end customers, value acquisition by platform enterprises themselves, value acquisition by other partners, and value transmission and distribution among these subjects. This paper has an important reference significance for cross-border e-commerce platform enterprises in resource utilization and value-oriented adjustment to improve business difficulties.
  • Information System
    JIANG Fang, LUO Jun-mei, ZHANG Shao-jie
    Journal of Management Case Studies. 2023, 16(1): 92-106. https://doi.org/10.7511/JMCS20230107
    Due to information asymmetry in the process of service transformation, most manufacturing enterprises are slow or even fail to transform, so it is crucial to explore how to share information in such a process. This paper takes Haier Group as a case and adopts grounded theory approach to analyze. It finds that servitization transformation is completed in stages, and at each stage it needs to implement different information strategies, channel transmission facilities and source management solutions to carry out information sharing, so as to complete the servitization transformation from the whole value chains of its main business and related diversified businesses to the whole industrial chains, the whole value chains and the whole elements. The above conclusions have some inspiration for the service transformation of the manufacturing industry.
  • Strategy and Organization
    SHAO Yun-fei, LUO Kai-yue, KONG Hai-pu
    Journal of Management Case Studies. 2024, 17(6): 898-912.
    数字化转型背景下,构建商业模式闭环是商业模式创新路径的关键目标,然而关注 中小制造业企业商业模式闭环构建机理的文献较少。基于动态能力理论,采用纵向单案例 研究方法,试图厘清数字化推动中小制造业企业商业模式闭环的构建机理。研究发现: (1)中小制造业企业构建商业模式闭环会经历“单点撬动—服务延伸—场景生态”阶段。 (2)在不同阶段,数字化动态能力“数字化感知能力—数字化运营能力—数字化生态能力” 与商业模式构成组件“生产环节信息化—数据双向反馈—全触点体验优化”需要协同演进。 (3)商业模式构成组件在不同阶段存在交互平衡,渐进形成商业模式闭环,持续为企业创造 价值。研究结果响应了学界关于进一步探究数字化商业模式创新的期待,并可为中小制造 业企业成功实现商业模式创新提供有效指导。
  • Journal of Management Case Studies. 2016, 9(3): 199-211.
    In order to clarify the value of traditional business ethics, and reveal the integrated schema of the special service, this paper follows the naturalistic philosophical methodology, and uses the grounded theory method to research six "China Time-honored Brands", which are from different industries, of different ownership, different size and different capital structure. After this analysis, constituent elements and the operation mode of special service were identified. On this basis, four research propositions and the concept configuration were put forward to, in light of the relevant theories of social psychology and service management. It can roughly reflect the research tradirion of service marketing and management theory, describe the commercial value form of unique oriental traditional ethics, and bring inspirations to the traditional service enterprise managers.
  • Information System
    TIAN Zhen, CHEN Han-song
    Journal of Management Case Studies. 2023, 16(4): 489-509. https://doi.org/10.7511/JMCS20230408
    The key to digital transformation of manufacturing enterprises lies in building new digital capabilities. Currently, there are insufficient researches on the mechanism of building digital capabilities in academia. Using an exploratory single-case study approach, based on resource orchestration theory, this paper explores the building mechanism of digital capabilities in manufacturing enterprises with weak digital resource bases. The research found that: Firstly, different digital strategies and resource conditions drive manufacturing enterprises to adopt appropriate resource orchestration combinations. Corresponding to tool-level, process-level, organization-level, and ecology-level digital strategy, manufacturing enterprises adopt agglomerative, collaborative, integrated, and enabling resource orchestration. Secondly, differentiated resource orchestration combinations promote the rapid construction and evolution of digital capabilities. The single-point breakthrough stage builds up a digital capability point through the resource-capability transformation mechanism. The process interconnection stage develops into a digital capability chain through the resource-capability transformation mechanism and capability-capability replication mechanism. The network integration stage evolves into a digital capability portfolio through the resource-capability transformation mechanism and capability-capability expansion mechanism. The ecological synergy stage converges into a digital capability system through the resource-capability transformation mechanism and capability-capability out-migration mechanism. This study enriches the research on digital capabilities and provides reference for the digital transformation practice of manufacturing enterprises.
  • Finance and Accounting
    SHANG Qin, DU Xin-yu, HU Fen
    Journal of Management Case Studies. 2025, 18(3): 384-401.
    Market-oriented debt-to-equity swap can optimize the debt structure of enterprises and solve the problem of business difficulties. However, there are few researches on the impact of market-oriented debt-to-equity swap on the financial performance of enterprises, and the research objects are mostly concentrated on state-owned enterprises. Therefore, this paper selects a private enterprise, Yuanxing Energy, as the case study object, quantitatively analyzes the influence of market-oriented debt-to-equity swap on the financial performance of Yuanxing Energy through factor analysis, and further looks into the influence of various financial indicators on the comprehensive level of financial performance by a grey relational analysis. It is found that market-oriented debt to equity swap can improve Yuanxing Energy’s debt solvency, profitability, and growth ability in the short term, thereby improving the company’s financial performance. However, due to various factors such as lax debt control and increased management costs, the level of financial performance has decreased in the later stage, and the long-term effect is not ideal. In addition, among the selected indicators, those reflecting debt solvency, cost expenses and operating ability have a greater impact on the comprehensive level of financial performance.
  • Case Teaching Research
    SONG Hua, PAN Xuan
    Journal of Management Case Studies. 2023, 16(5): 658-667. https://doi.org/10.7511/JMCS20230509
    How to improve the comprehensive abilities of managers through case teaching, while being able to distill and summarize the excellent management practices in China in the form of cases, has become a trend in the development of education in the field of economics and management. However, with the diversification of teaching knowledge transfer and the requirement of multi-level education, the form of teaching cases and the way of learning have presented diversified and all-round innovative features. This paper first analyzes the current research status of case teaching in management disciplines in China, and explores the theoretical foundation supporting teaching cases, analyzing the types of knowledge (including declarative, procedural and constructive knowledge) transmitted by the case teaching process from both ontological and constructive perspectives. In addition, the organizational forms and scenarios of case learning are discussed from the perspective of learning communities, a case learning community with multiple subjects such as students, teachers and entrepreneurs is constructed by combining the above theories, and the three levels of case teaching distinguished by the transfer of knowledge are described specifically. Finally, the paper presents that the three types of knowledge correspond to the formation and teaching mode of the three types of teaching cases. The paper analyzes the teaching process of developing and practically applying micro-cases, decision cases and composite cases in four stages, namely, observation, communication, formation and application, in order to provide references for case teaching in higher education of economics and management disciplines.
  • Journal of Management Case Studies. 2016, 9(4): 383-395.
    Abstract: Corporate culture is the soul of business management, the fundamental task and goal of the construction of corporate culture are to make corporate culture fully play its role and for the staff to believe corporate culture from their heart. In this paper, we use case study method based on Xinyulou to research the mechanism of how corporate culture plays a role, and build a model of culture empowerment for organization. Then the paper researches the mechanism of how employees feel confident of corporate culture in the corporate culture empowerment. Corporate cultural confidence reflects in that employees would consciously believe in corporate values, abide by management systems, and maintain organizational climate.
  • Digital Innovation and Platform Governance
    SHI Chang-kuan , LIANG Hui-jun
    Journal of Management Case Studies. 2025, 18(1): 89-104.
    To construct a digital economy ecosystem represents an active exploration of industrial digital transformation. However, its formation mechanism at the micro level remains unclear. This paper conducts a longitudinal single-case study of Zhili children’s wear industry, employing a qualitative research method based on grounded theory to explore the evolution process and driving factors of the digital economy ecosystem. The findings are as follows: Firstly, the evolution of the digital economy ecosystem can be sequentially divided into four stages, that is, the unit aggregation stage, the interface construction stage, the network development stage, and the digital economy ecosystem stage. The core species, key species, supporting species, parasitic species and symbiotic environment interact with each other, forming a model of the digital economy ecosystem. Secondly, the role of the government shifts from providing environmental support to becoming an element supporting collaborative government-enterprise data sharing. This transformation is a significant driving force behind the dynamic evolution across the four stages.
  • Chinese Business Management Pattern
    JIAN Guan-qun, KAN GJing
    Journal of Management Case Studies. 2025, 18(1): 1-16.
    With the change of the economic situation, the manufacturing industry is moving towards a new stage of system restructuring, and the wide range of influence and high degree of disruption of intelligent manufacturing is unprecedented, which has become a new track for the transformation and leap of manufacturing enterprises. However, how can intelligent manufacturing empower the value chain of core enterprises? Coupling mechanism is not yet known. Accordingly, this paper introduces Haier as the research object based on the grounded theory to encode the data, and bridges the major theories of intelligent manufacturing and value chain. The research results present that intelligent production, intelligent products, intelligent services are important research factors to formation the value chain coupling mechanism of the intelligent manufacturing core enterprise. As a result, we construct the value chain coupling mechanism model of intelligent manufacturing core enterprise, analyze the dynamic evolution mechanism of the value chain. This research is expected to coordinate the promotion of intelligent transformation and upgrading and enhance the position of Chinese enterprises in the competitive pattern of the global manufacturing industry.
  • Journal of Management Case Studies. 2015, 8(1): 1-19.
    Focusing on the big challenge of changing China’s “low quality” labor into a sustainable competitive advantage, this paper conducts a case study and grounded research on HDL(Hai-Di-Lao Restaurant Chain) to examine its corporate values, strategies and HRM and their effects on enterprise performance. The study finds that "HDL model" is, in essence,an early form of sustainable enterprise which is based on "humanistic management" values and coordinated economic logic and institutional logic. Based on a balanced triple value system(economic-emotional–social values) and a shared vision/mission, this kind of enterprises have an innovative and integrated strategy system which incorporate its different competitive strategy, human capital strategy and Corporate Social Responsibility strategy into a cohesive one, and uses a SHRM system as its main management tool. These firm behaviors will make contribution to enterprise’s good economic,employee and social performance and lead to enterprises’ sustainable development.At last, based on the HDL mode and classic organizational sociological theories, this paper proposes a "double helix" firm model of coordinated economic logic and institutional logic. The paper also discusses the future development of the theory and its management application in China’s transitional economy.
  • Innovation and Entrepreneurship
    PAN Yan-ping, WU Jie-wen, LIU Xiao-si, Huang Wen-ping
    Journal of Management Case Studies. 2025, 18(1): 137-160.
    During more than four decades of China’s reform and opening-up, female entrepreneurs have helped China’s high-quality economy and social development by giving full play to their outstanding entrepreneurship. This paper attempts to explore the connotation and evolution of female entrepreneurship since China’s reform and opening-up based on the grounded theory. It has been summarized that the connotation of female entrepreneurship could be made of autonomy orientation, growth orientation, symbiosis orientation and society orientation. It is also found that female entrepreneurship has interacted with the institution in the changing policy, market and social environment since China’s reform and opening-up. This paper challenges the stereotypes of entrepreneurship as a male-dominated field, and provides a more comprehensive picture of female entrepreneurship. 
  • Innovation and Entrepreneurship
    SHANG Yan-ying, JlANG Jun-feng , ZHANG Ya-min, Ll Xiao-rui, ZHANG Ruo-chen
    Journal of Management Case Studies. 2024, 17(5): 755.

    The continuous evolution at business model innovation and business ecosystems in the age of digital intelligence is far beyond the scope of existing theoretical studies. While focusing on the impact of business model innovation on business ecosystem attributes, established studies have neglected how the digital business ecosystem as an organizational support affects business model innovation, This study takes advantage of the composite characteristics at Siemens Group as a provider of business model innovation for downstream enterprises in the same industry and a practitioner of its own business model innovation and constructs a theoretical model of the impact of digital business ecosystems on business model innovation through a single case rooted analysis of Siemens Group, The study finds that:(1)enterprises form digital business ecosystems based on digital opportunity identification, digital resource acquisition,digital channel construction, and create value at all levels of digital business ecosystems through the interconnection and interaction of multiple subjects, (2)the mechanism of digital business ecosystem affecting business model innovation is “digital business ecosystem - open learning business model innovation”, In the digital business ecosystem, producers, sellers, other recipients, consumers,etc, use the digital platform to realize communication, cooperation and learning among multiple subjects, and the digital business ecosystem promotes business model innovation through intra-industry learning and inter-industry learning. (3)customers have become participants in the digital business ecosystem, participating in the creation of value through common open learning and communication with the producers of the focal enterprise,and satisfying customer needs more effectively, This finding provides a new analytical framework for analyzing digital business ecosystems and business model innovation.

  • Journal of Management Case Studies. 2016, 9(1): 30-43.
    In view of resource homogeneity and immobility hypothesis,the resource-based view argues that the firm will achieve sustainable advantage when firm resources possess features of value,rareness,imperfect imitability, and can be organized.Based on the VRIO model from the re-source-based view and the dynamic sustainable development view,this paper proposes the frame-work about the access path to sustainable competitive advantage of internet companies,and tests preliminarily the framework by taking the process of how Qihoo 360acquires sustainable competitive advantage.The research concludes that when firm resources conform to the VRIO frame-work,the firm will obtain short-term competitive advantage;firms with short-term competitive advantages have more abundant resources and ability to improve firm performance,which in turn can facilitate the long-term maintenance of the characteristics of internet companies.With this dynamic cycle,the firm will obtain long-term sustainable competitive advantage.
  • Case Teaching Research
    XlAO Jing-hua, wu Yao, XlE Kang
    Journal of Management Case Studies. 2024, 17(5): 834.

    In response to the formalization phenomenon in interaction and case teaching in Chinese business classrooms, as well as the practical problems of low enthusiasm for enterprises to participate in business case teaching, this article elaborates on the interactive learning philosophy of the business “living” case teaching method, Based on the nearly 10 years of “living” case teaching practice, a three-dimensional interactive teaching method of business “living” case oriented towards the integration of industry and education is extracted, Case teaching is designed and implemented around the “real” problems of the industry in the era, through the interaction between teaching and learning, complementary learning and action, theoretical guidance and practical evaluation in different directions, as well as the interaction in different directions within the three dimensions, the case teaching method strengthens and enhances students’ thinking training and comprehensive quality, The research shows that the adaptive adjustment to the teaching and case situation is an obvious feature of the three-dimensional interactive teaching method of business “living” case, which is different from the ordinary case teaching method. It makes the symbolic interactions between teacher-student, student-student and industry-teaching in the case teaching have the sense of the times and being present, which is more conducive to improving students’ professional core ability and comprehensive quality.


  • Journal of Management Case Studies. 2016, 9(5): 457-471.
    The FRAND (fair, reasonable and non-discriminatory) licensing of the standard-essential patents is a frontier issue of both academia and industry. The research focuses on eight typical cases about standard-essential patents in the communications world, using multi-case study , patent-bibliometric analysis method and content analysis method based on the litigation judgments, identifies the SEPs and their statistical characteristics, and clarifies the core connotation and main factors influencing the FRAND licensing. This research further proposes that the reasonable licensing shall measure "contribution value" of standard-essential patents and points out the pricing path of licensing. The results can provide references for the governments, courts, companies and other organizations.
  • Innovation and Entrepreneurship
    XU Hai-qing, YUN Le-xin, DONG Xiao-yu
    Journal of Management Case Studies. 2024, 17(6): 951-967.
    With the advent of the digital era, an innovation ecosystem based on digital technology has gradually emerged. Based on the theory of resource orchestration, this paper adopts the method of longitudinal case study, analyzes the establishment process of digital innovation ecosystem of Weichai Group in detail, and actively explores the evolution model of digital innovation ecosystem of manufacturing enterprises. The findings are as follows: (1) the digital innovation ecosystem goes through three stages of generation stage, advanced stage and complete stage, and the development program of the system is started through the combination of different endogenous and exogenous causes. (2) the generation of digital innovation ecosystem follows the dynamic evolution characteristics of “growth effect—platform integration effect—digital ecological effect”. (3) in the digital context, manufacturing enterprises realize the application of digital technology and the rapid evolution of digital innovation ecosystem through the resource process of “digital resource structuring → digital resource capability → digital resource utilization”. Based on digital technology, digital innovation ecosystem promotes the continuous expansion and iteration of innovation ecosystem through digital products, gradually expands the system boundary and forms the digital innovation ecosystem. This study expands the theory of digital innovation ecosystem in manufacturing enterprises, bridges the theory of resource orchestration with the theory of digital innovation ecosystem, enriches the theoretical content, and provides certain practical guidance for the construction of digital innovation ecosystem in enterprises.
  • YANG Ya-cheng, LEI Jia-su, CHEN Hao, WU Yi-zhuo
    Journal of Management Case Studies. 2022, 15(2): 198-220. https://doi.org/10.7511/JMCS20220207
    Processing and manufacturing firms are of great significance towards China's high-quality development and industry 4.0. This research adopts a special research context: the planning and highly regulated scenario. We select two tobacco manufacturing firms and conduct an exploratory, inductive and embedded dual case study. This research attempts to respond to the questions: ①how processing manufacturing firms effectively orchestrate resources under resource constraints and capture values from digitalization transformation? ②How does the formation of digitalization capabilities occur? Research findings show that: in marketing activities, outstanding marketing capabilities are the antecedent for initiating digitalization transformation. Together with the basis of digitization, they are cores for transformation and such scenario is complex. ②Incremental digital transformation paths are implemented through resource management strategies focusing on “cost reduction and quality improvement”, “endogenous and incremental” assets orchestration and formed systematic digital capabilities on the manufacturing modules. Leap-over transformation path is implemented through efficiency-driven resource management and asset orchestration focusing on “external capturing-networking” and forms unique digital capabilities.
  • Journal of Management Case Studies. https://doi.org/10
  • Strategy and Organization
    HE Xuan, WANG Li-fei
    Journal of Management Case Studies. 2024, 17(6): 881-897.
    Digital transformation is widely accepted among Chinese family businesses, however, they face a substantial digital divide, with limited research on this topic. From the perspective of dynamic tension between digital strategy and organizational change, this article conducts an exploratory case analysis of New Hope Liuhe, examines the mechanism of “external change tension → internal intergenerational tension → digital strategy implementation” in family businesses’ digital transformation. The study reveals that: (1) external change tension, arising from scarce technical talent, creates significant challenges for digital transformation, exacerbating internal power shift and influencing intergenerational tension; (2) internal intergenerational tension, driven by generational conflicts, exposes the organization to risks of rigidity and loss of control during transformation, thus exerting a counter-effect on external change tension; (3) the interaction of internal and external tensions accelerates generational power shift. Contrary to expectations, while this shift boosts digital transformation by enhancing the organization’s digital readiness and capabilities, the new executives’ limited cross-cycle management experience weakens risk management, potentially hindering transformation. This study unveils the tension mechanism between digital strategy and organizational change in family businesses, provides insights into organizational change and transformation of family businesses in the digital age.
  • Journal of Management Case Studies. 2016, 9(4): 339-350.
    The fact that a large number of excellent technological innovation-oriented enterprises are listed in US capital market is worth reflecting on since it is a great loss for domestic capital market. Inclusiveness of oversea capital market to equity structures is one of the greatest attractions for technological innovation-oriented enterprises. Based on case studies of JD.com Limited(JD) and Alibaba.com Limited(Alibaba), this paper investigates why technological innovation-oriented enterprises select dual class systems and its economic consequences. We find that the growth cycle and financing features, as well as the balancing power of the founding teams and investors before IPO are the main factors why technological innovation-oriented enterprises select dual class structures. By implementing dual class systems, JD and Alibaba continue the corporate culture and core value of the founders. Also, it solved the governance problems of strategic options and management inheritance, and is beneficial to resist hostile takeovers. In the macro background of IPO registration system reform and the “public entrepreneurship and innovation” policy, to discuss the applicability of dual class systems is of crucial practical significance.
  • ZHANG Yu-tian, ZHOU Mi, ZHOU Ya-jing
    Journal of Management Case Studies. 2022, 15(5): 563-581. https://doi.org/10.7511/JMCS20220507
    The purpose of this paper is to explore the influence on the added value for enterprises and customers when manufacturing companies implement service-oriented transformation and transform to the use phase in a product life cycle. Based on the product life cycle theory, the exploratory multi-case study approach is adopted to establish the research framework of “the degree of involvement in the product use phase — the match mode from dual perspectives — the added value of enterprises”. An enterprise value evaluation index system is constructed and the criteria for dividing the development stages of the mode are proposed. Five matching modes are summarized by integrating the dimension of enterprise involvement and service level in the use phase of a product’s life cycle. According to the selected four case manufacturing businesses, a comparative analysis is conducted by mapping the value performance of enterprises to different modes in different stages, and the service transformation path is summarized. In conclusion, this paper summarizes the propositions of the impact of different matching modes on the added value. The research shows that the process of service-oriented transformation is accompanied by the evolution of the business mode which has various effects on the enterprise’s added value. Especially, the effect of added value will fluctuate to a certain extent on the transformation nodes in each stage. But service-oriented transformation does have a positive influence on an enterprise’s and a customer’s added values in the end. Finally, based on the research content, some management implications are provided for enterprises engaged in service-oriented manufacturing.
  • Chinese Business Management Pattern
    DAI Jiang-hong, GE Jing, HAN Xiao
    Journal of Management Case Studies. 2025, 18(1): 17-30.
    The construction of authority during intergenerational succession (IS) has become increasingly important with the advent of the peak of IS of family businesses(FB) . Based on the perspective of organizational imprinting,this paper analyzed IS under the long-term orientation of FB from a historical perspective, focused on the microscopic mechanism of authority construction, and proposes an authority construction model during intergenerational succession. The results show that: the second generation can build formal authority according to the mechanism of “organizational imprinting — institutionalization — organizational institutions”, and gain individual authority by mechanisms of “organizational imprinting — organizational inertia — organizational identification” and “organizational imprinting — organizational inertia — portfolio entrepreneurship”. The conclusion combines organizational imprinting, authority construction and institutionalization, deepens the research on the IS and authority construction of FB, and provides theoretical guidance for the sustainable development of FB. 
  • Journal of Management Case Studies. https://doi.org/10