Exploration of Marketing Strategies for Animated Films and Their IP Derivatives: A Case Study of Huaqiang Fantawilds “Boonie Bears” 

LU Fang, WANG Li-rui, WANG Jing-qi

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (2) : 229-242.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (2) : 229-242.
Marketing and Service

Exploration of Marketing Strategies for Animated Films and Their IP Derivatives: A Case Study of Huaqiang Fantawilds “Boonie Bears” 

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2025, 18(2): 229-242

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