The Influencing Mechanism of Big Data Analysis and Intuitive Analysis on Organizational Decision-making: A Dual Case Study Based on the Dual Processing Theory

SHU Bo, SU Fang, SUN Yan-hua

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 521-534.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 521-534.
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The Influencing Mechanism of Big Data Analysis and Intuitive Analysis on Organizational Decision-making: A Dual Case Study Based on the Dual Processing Theory

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