How Does the Corporate Environmental Strategy Drive Employees’ Green Innovation Behaviors? A Comparative Case Study of Liby and Tasly

MA Ling , LI Yu , ZHAO Shu-ming , WANG Yi-bin

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 612-629.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 612-629.
Strategy and Organization

How Does the Corporate Environmental Strategy Drive Employees’ Green Innovation Behaviors? A Comparative Case Study of Liby and Tasly

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