Inheritance and Innovation Mechanism of Time-honored Brands from the Perspective of Brand Authenticity: A Case Study of LAOMEIHUA Brand 

YUWEN Hui , CHEN Jin-yu , LI Yan-zu , MA Xiang-yang , YIN Hong-chun

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 678-691.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (5) : 678-691.
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Inheritance and Innovation Mechanism of Time-honored Brands from the Perspective of Brand Authenticity: A Case Study of LAOMEIHUA Brand 

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