Research on Customer Experience and Customer Experience Management Based on Multi-actor Interaction: A Case Study of Datang Everbright City

LI Chun-qing, ZHANG Jin-hui

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 506-520.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 506-520.
Marketing and Service

Research on Customer Experience and Customer Experience Management Based on Multi-actor Interaction: A Case Study of Datang Everbright City

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