The Impacts of Cordial-clean Government-business Relationships and Customer Engagement on Affordable Value Innovation: Evidence from the Base of the Pyramid Market
GAO Yu, SHI Chen-hui, GAO Shaer-Bazhaer, WANG Qin
Journal of Management Case Studies . 2026, (3): 478 -489 .  DOI: 10.7511/JMCS20260309