The Impacts of Cordial-clean Government-business Relationships and Customer Engagement on Affordable Value Innovation: Evidence from the Base of the Pyramid Market

GAO Yu, SHI Chen-hui, GAO Shaer-Bazhaer, WANG Qin

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 478-489.

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Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 478-489. DOI: 10.7511/JMCS20260309
Finance and Accounting

The Impacts of Cordial-clean Government-business Relationships and Customer Engagement on Affordable Value Innovation: Evidence from the Base of the Pyramid Market

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(3): 478-489 https://doi.org/10.7511/JMCS20260309

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