Office Center Author Submission Editor Work Peer Review
Marketing Strategy of Innovative Animation Films Based on Mythological Themes: A Case Study of the Enlight Media’s Nezha Series
LU Fang, WANG Jing-qi, WANG Li-rui
Journal of Management Case Studies . 2026, (3): 461 -477 .  DOI: 10.7511/JMCS20260308