Marketing Strategy of Innovative Animation Films Based on Mythological Themes: A Case Study of the Enlight Media’s Nezha Series

LU Fang, WANG Jing-qi, WANG Li-rui

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 461-477.

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Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 461-477. DOI: 10.7511/JMCS20260308
Marketing and Service

Marketing Strategy of Innovative Animation Films Based on Mythological Themes: A Case Study of the Enlight Media’s Nezha Series

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(3): 461-477 https://doi.org/10.7511/JMCS20260308

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