Office Center Author Submission Editor Work Peer Review
Research on the Brand Boundary-crossing Mechanism Driven by Digital Technology from the Perspective of Structuration Theories
WANG Xue-lian, ZHANG Xue, LIU Hong, SUN Jia-hui, XU Bo-hong
Journal of Management Case Studies . 2022, (6): 636 -651 .  DOI: 10.7511/JMCS20220604