The Evolution of Internet Plus Mass Customization from the Perspective of Value Co-creation: Based on the Longitudinal Case Study of Shang Pin Home Delivery Company

ZHOU Wenhui WANG Pengcheng CHEN Xiaohong

Journal of Management Case Studies ›› 2016, Vol. 9 ›› Issue (4) : 313-329.

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Journal of Management Case Studies ›› 2016, Vol. 9 ›› Issue (4) : 313-329.

The Evolution of Internet Plus Mass Customization from the Perspective of Value Co-creation: Based on the Longitudinal Case Study of Shang Pin Home Delivery Company

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