Research on the Mechanism of Brand Alliances in the Digital Ecosystem: A Case Study of JD

LI Chun-qing, LIU Miao-miao, HUANG Hong-li

Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (2) : 263-279.

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Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (2) : 263-279. DOI: 11.7511/JMCS20240206
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Research on the Mechanism of Brand Alliances in the Digital Ecosystem: A Case Study of JD

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 17(2): 263-279 https://doi.org/11.7511/JMCS20240206

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