Decline or Revitalization? Path Codes of Time-honored Brand Revitalization Based on Heritage Resource Utilization Perspective

ZHAO Yu-xin, LI Yuan-yuan, KE Di

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (4) : 599-615.

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Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (4) : 599-615. DOI: 10.7511/JMCS20260406
Marketing and Service

Decline or Revitalization? Path Codes of Time-honored Brand Revitalization Based on Heritage Resource Utilization Perspective

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(4): 599-615 https://doi.org/10.7511/JMCS20260406

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