The Connotation, Structure and Mechanism of Virtual Employer Brands in Platform-based Enterprises: A Grounded Study on Skilled Gig Workers

FU Fei-qiang, YANG Ya-wei, ZHANG Jing-min

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 429-444.

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Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (3) : 429-444. DOI: 10.7511/JMCS20260306
Coordination and Operations within Industrial and Supply Chains

The Connotation, Structure and Mechanism of Virtual Employer Brands in Platform-based Enterprises: A Grounded Study on Skilled Gig Workers

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(3): 429-444 https://doi.org/10.7511/JMCS20260306

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