Many Hands Make Light Work: The Process Mechanism of Platform Brand Empowerment by Prosumers In Multiple Contexts

LIU Pu, ZHAO Yi-ying, WANG Xi-xi

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (2) : 309-327.

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Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (2) : 309-327. DOI: 10.7511/JMCS20260210
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Many Hands Make Light Work: The Process Mechanism of Platform Brand Empowerment by Prosumers In Multiple Contexts

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(2): 309-327 https://doi.org/10.7511/JMCS20260210

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