Stakeholder Brand Ambidexterity Construction and Evolution: A Case Study Based on Jiahui Guoguolv

LI Chun-qing, ZHAO Zi-han, HAO Ri-yan

Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (1) : 103-117.

PDF(1351 KB)
PDF(1351 KB)
Journal of Management Case Studies ›› 2026, Vol. 19 ›› Issue (1) : 103-117. DOI: 10.7511/JMCS20260108
Marketing and Service

Stakeholder Brand Ambidexterity Construction and Evolution: A Case Study Based on Jiahui Guoguolv

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(1): 103-117 https://doi.org/10.7511/JMCS20260108

References

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1351 KB)

Accesses

Citation

Detail

Sections
Recommended

/