Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.

WANG Lun, ZHANG Shi-Han, HUAN Jin-Yao, ZHOU Yu-Zhong, JIANG Dong-Shu

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 538-549.

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Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 538-549. DOI: 10.7511/JMCS20230501
Chinese Business Management Pattern

Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 16(5): 538-549 https://doi.org/10.7511/JMCS20230501

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