社群嵌入内容电商平台赋能场景化生态价值共创机制产业链供应链协同与运营社群嵌入内容电商平台赋能场景化生态价值共创机制——小红书、抖音和荔枝的案例研究
王福, 樊鼎昊, 刘俊华, 何佳华
The Mechanism of Scenario-based Ecological Value Co-creation through Community Integration into Content-driven E-commerce Platforms: A Case Study of rednote, TikTok and Lizhi
WANG Fu, FAN Ding-hao, LIU Jun-hua, HE Jia-hua
管理案例研究与评论
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2026, (3): 445
-460
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DOI: 10.7511/JMCS20260307
