旅游景点直播中主播与游客的价值共创机制——多案例研究
林开淼, 韦佳丽, 陈珊珊
The Value Co-creation Mechanism between Streamers and Tourists in Tourism Live Streaming: A Multi-case Study
LIN Kai-miao, WEI Jia-li, CHEN Shan-shan
管理案例研究与评论
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2025, (6): 841
-854
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DOI: 10.7511/JMCS20250608
