品牌真实性视角下老字号品牌传承与创新机制
———基于老美华品牌的案例研究
宇文慧, 陈瑾钰, 李彦祖, 马向阳, 殷红春
Inheritance
and
Innovation
Mechanism
of
Time-honored
Brands
from
the
Perspective
of
Brand
Authenticity:
A
Case
Study
of
LAOMEIHUA
Brand
YUWEN Hui , CHEN Jin-yu , LI Yan-zu , MA Xiang-yang , YIN Hong-chun
管理案例研究与评论
.
2025, (5): 678
-691
.
