营销创新视野下的营销动态能力效用机制——基于“冷酸灵”的案例研究
李巍 周娜 丁超
The Utility Mechanism of Marketing Dynamic Capabilities on the Perspective of Marketing Innovation: Based on the Case Study of LESENING#br#
LI Wei1, ZHOU Na, DING Chao
管理案例研究与评论
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2017, (2): 178
-190
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DOI: 10
